- Tytuł:
- In the Country or Abroad? The Europeans Doing Shopping - Research Results
- Autorzy:
- Jaciow, Magdalena
- Powiązania:
- https://bibliotekanauki.pl/articles/586664.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Klient
Klienci indywidualni
Zachowania klientów
Customer
Customer behaviour
Individual clients - Opis:
- For many companies market is no more geographically limited. The European market is united by a common demographic, economic and cultural trends. Consumers in Europe are generally characterized by a similar type and style of consumption. A group of consumers who behave the most similarly, regardless of their country of origin, are young buyers. The purpose of this article is to identify the places and countries where young e-consumers, from selected European countries, do their online shopping (based on the results of international comparative research carried out in 2012 in six European countries on a sample of 1800 people).
- Źródło:
-
Studia Ekonomiczne; 2013, 151; 154-168
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł