Temat: Customer risk - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Interactive Shopping Aids Usage by Consumers as a Way to Reduce Shopping Risk
Autorzy:: Mącik, Radosław
Nalewajek, Monika
Powiązania:: https://bibliotekanauki.pl/articles/588738.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Ekonomiczny w Katowicach
Tematy:: Klient
Ryzyko
Customer
Risk
Opis:: Interactive shopping aids (ISA) became widely used by consumers in recent years. Paper presents results from two samples: conducted in 2012 and 2008. Some direct comparisons are made. Declared frequency of ISA usage was the base for analysis of demographic and psychographic variables influence on it with possible interactions. There was also path model utilized. Main findings include: growth of ISA usage popularity with fall of average frequency for particular ISA; age as main factor explaining ISA usage.
Źródło:: Studia Ekonomiczne; 2013, 151; 107-118
2083-8611
Pojawia się w:: Studia Ekonomiczne
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: E-consumers against the Risk of a Failed Purchase
Autorzy:: Maciejewski, Grzegorz
Powiązania:: https://bibliotekanauki.pl/articles/593276.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Ekonomiczny w Katowicach
Tematy:: Klient
Ryzyko
Customer
Risk
Opis:: In a common opinion, online shopping is considered more risky than traditional shopping in regular shops. The results of research presented in this article constitute an attempt to look at the issue from a wider perspective. In the article, the following questions have been answered: What apprehensions and doubts accompany e-consumers while making online shopping? Which are the most important for them? What are consumers doing to reduce the risk of a failed purchase? And also how much are e-consumers aware of their rights.
Źródło:: Studia Ekonomiczne; 2013, 151; 119-131
2083-8611
Pojawia się w:: Studia Ekonomiczne
Dostawca treści:: Biblioteka Nauki

Artykuł

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