- Tytuł:
- Women’s Lifestyle Magazine Instagram Profiles: A Comparative Analysis of Polish, French and British Publications
- Autorzy:
-
Dąbrowska-Cendrowska, Olga
Sałek, Weronika
Walkowiak, Natalia - Powiązania:
- https://bibliotekanauki.pl/articles/28328174.pdf
- Data publikacji:
- 2023
- Wydawca:
- Polskie Towarzystwo Komunikacji Społecznej
- Tematy:
-
Women's Magazines
Instagram
Social Media
Convergence - Opis:
- The authors have studied Instagram profiles of women’s magazines published in Poland, France and the United Kingdom: Twój Styl, Vogue PL, Marie Claire, Vogue FR, Vogue GB and Stylist. All (464) posts published on Instagram profiles in April 2022 were analyzed. The aim of the research was to show similarities and differences in the ways of communication via Instagram profiles. This paper’s chosen methodology is qualitive and quantitative content analysis and is based on types of posts and their functions and on audience reactions to posted content. The results proved that the similarities emerge between the profiles of magazines that operate in specific media markets – the content and communication is adapted to the country in which the magazine operates. This study contributes to academic literature on the integration of traditional media with new media as a response to media convergence.
- Źródło:
-
Central European Journal of Communication; 2023, 16, 2(34); 242-259
1899-5101 - Pojawia się w:
- Central European Journal of Communication
- Dostawca treści:
- Biblioteka Nauki
Artykuł