- Tytuł:
-
Projekt Azja i strategia brandingu Polski przez kulturę w Azji Wschodniej i Południowej w latach 2010–2015
Project Asia and Poland’s Branding Strategy through Culture in East and South Asia in 2010–2015 - Autorzy:
- Jurkiewicz-Eckert, Dorota
- Powiązania:
- https://bibliotekanauki.pl/articles/558186.pdf
- Data publikacji:
- 2016
- Wydawca:
- Uniwersytet Warszawski. Centrum Europejskie
- Tematy:
-
Cultural Diplomacy
Contemporary Polish Culture
Polska Brand
Polish Foreign Policy
Nation Branding - Opis:
- The paper analyses the nation branding as an umbrella concept applied by the Polish cultural diplomacy for the promotion of a positive image of Poland in the world since 2008. The analysis takes the form of a case study of a Project Asia, a new, long-term project aiming to promote brand Polska through high and non-commercial culture in East and South Asia. Since 2010 the project has been executed by Adam Mickiewicz Institute in cooperation with Polish diplomatic missions, Polish Institutes and other Polish institutions engaged in promotion of the Polish culture abroad. Establishing the presence of Polish contemporary culture in East and South Asia has become a significant challenge because of circumstances and contexts much different from those in which IAM used to develop consistent cultural narratives about contemporary Poland. The paper analyses the main institutional and cultural determinants of the project development, the dynamics of its implementation and its adjustment to the cultural realities of Asian countries.
- Źródło:
-
Studia Europejskie - Studies in European Affairs; 2016, 3; 147-168
1428-149X
2719-3780 - Pojawia się w:
- Studia Europejskie - Studies in European Affairs
- Dostawca treści:
- Biblioteka Nauki
Artykuł