Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

Wyszukujesz frazę "Ziemba, Monika" wg kryterium: Autor


Wyświetlanie 1-1 z 1
Tytuł:
Comparing current and future knowledge sharing with enterprises by Poland-and UK-based prosumers
Autorzy:
Mullins, Roisin
Dettmar, Sandra
Eisenbardt, Monika
Ziemba, Ewa
Powiązania:
https://bibliotekanauki.pl/articles/522407.pdf
Data publikacji:
2020
Wydawca:
Uniwersytet Ekonomiczny w Katowicach
Tematy:
Consumer knowledge
Knowledge sharing
Polska
Prosumer
the United Kingdom
Opis:
Aim/purpose –The purpose of the paper is to improve understanding of the process activities that Poland-based and UK-based prosumers engage in for current and future knowledge sharing with enterprises. It explores the Poland-based and UK-based prosumer differences and similarities in terms of their engagement with enterprise products and service offerings. Design/methodology/approach–The reported outcomes result from a survey that yielded 171 prosumers responses from the United Kingdom and 783 from Poland. The APQC framework is used as a means to establish the product versus service activities that appear to influence prosumers most in their knowledge sharing. Findings–The findings show that Poland-based prosumers currently share knowledge marginally more than their counterparts in the UK. However, Poland based prosumers are more willing, in fact twice as likely, to share knowledge in the future in relation to product offerings including (P3) materials from which products were made, followed closely by (P6) ease and intuitiveness of product use, (P4) designing package or graphic elements of the product and (S4) establishing new channels of sale. Research implications/limitations–In particular, the results reveal that both the Po-land-based and UK-based prosumers want to engage with enterprises in sharing knowledge related to the ordering process, handling complaints and customer services. Originality/value/contribution–This finding is relevant to any enterprises that may like to engage prosumers in providing feedback about their specific product and service offerings.
Źródło:
Journal of Economics and Management; 2020, 41; 47-68
1732-1948
Pojawia się w:
Journal of Economics and Management
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-1 z 1

    Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies