- Tytuł:
-
Sposoby radzenia sobie e-konsumentów z ryzykiem nieudanego zakupu
Coping E-Consumers the Risk of a Failed Purchase - Autorzy:
- Maciejewski, Grzegorz
- Powiązania:
- https://bibliotekanauki.pl/articles/593752.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Decyzje konsumenckie
Handel elektroniczny
Przewaga konkurencyjna
Reklamacje klienckie
Ryzyko
Zakup
Client complaints
Competitive advantage
Consumer decision
E-commerce
Purchasing
Risk - Opis:
- In a common opinion, online shopping is considered more risky than traditional shopping in regular shops. The results of research presented in this article constitute an attempt to look at the issue from a wider perspective. In the article, the following questions have been answered: What apprehensions and doubts accompany e-consumers while making online shopping? Which are the most important for them? What are consumers doing to reduce the risk of a failed purchase? And also how much are e-consumers aware of their rights.
- Źródło:
-
Studia Ekonomiczne; 2014, 187; 229-239
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł