- Tytuł:
-
Wdrażanie systemów klasy CRM - etapy i wybrane problemy
Selected Problems of Implementation of CRM Systems - Autorzy:
-
Olszak, Celina M.
Billewicz, Grażyna - Powiązania:
- https://bibliotekanauki.pl/articles/593154.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Implementacja
Marketing partnerski
Systemy informatyczne
Zarządzanie Kontaktami z Klientem
Computer system
Customer Relationship Management (CRM)
Implementation
Partnership marketing - Opis:
- This paper describes the modern CRM systems implementation methodology. The advisability of taking such considerations is due to the fact that modern CRM systems not only compete on the functional background, but more and more on the implementation methodology. The presented methodology is examined from the customer's (future user) point of view, and it's fundamental assumptions are based on the tight partnership between customer and software development company. The methodology consists of ten stages, including pre-analysis which plays key role in customer requirements identification and target solution projection.
- Źródło:
-
Studia Ekonomiczne; 2014, 187; 240-250
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł