- Tytuł:
-
Sponsoring innowacyjnych wydarzeń w obszarze muzyki klasycznej na przykładzie projektu the met live in hd
The Case of The Metropolitan Opera Live in Holproject - Autorzy:
- Różańska, Róża Zuzanna
- Powiązania:
- https://bibliotekanauki.pl/articles/1052676.pdf
- Data publikacji:
- 2016
- Wydawca:
- Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
- Tematy:
-
ponsorship
artistic patronage
CSR
technological innovations
opera performances
classical music concerts
The Met Live in HD
Digital Concert Hall - Opis:
- Technological innovations are becoming a truly global phenomenon in the course of the twentieth first century. The article draws attention to the issue of sponsorship of two innovative projects dedicated to classical music – The Met Live in HD movie-theatre transmissions and Digital Concert Hall concerts on demand. The text shows how NGOs and commercial companies have been supporting the projects. The analysis includes all supporters. These are, respectively, Bloomberg, Toll Brothers and The Neubauer Family Foundation for The Met, and Sony and Deutsche Bank for Berliner Philharmoniker. Case study was chosen as the research method. The analysis revealed flexibility between the patterns of sponsorship and patronage, as well as absence of CSR term within campanies’ self-descriptions, except Deutsche Bank case.
- Źródło:
-
Zarządzanie Mediami; 2016, 4, 1; 39-54
2353-5938 - Pojawia się w:
- Zarządzanie Mediami
- Dostawca treści:
- Biblioteka Nauki
Artykuł