- Tytuł:
-
Marka produktu turystycznego
The Brand Make of Touristic Products - Autorzy:
-
Śniadek, Janina
Styperek, Jarosław - Powiązania:
- https://bibliotekanauki.pl/articles/28763148.pdf
- Data publikacji:
- 2007
- Wydawca:
- Wyższa Szkoła Bankowa w Poznaniu
- Tematy:
-
Produkt turystyczny
Marka produktu
Budowanie świadomości marki
Tourist product
Product brand
Branding - Opis:
- The significance of Brand is increasing In contemporary tourism. Brand products are developed within specific forms of tourism. The importance of brand as a regional tourist product is also growing. A logo, whish is a graphic presentation of tourist features of a region. Is a key element of brand that is used for promotion purposes. The concept of branding should also be employed in planning and creating various tourist products. Appropriately designed and implemented brand strategy must bring tangible benefits. Already existing brands of linear systems of creation penetration provide good examples.
- Źródło:
-
Studia Periegetica; 2007, 1; 98-105
1897-9262
2658-1736 - Pojawia się w:
- Studia Periegetica
- Dostawca treści:
- Biblioteka Nauki
Artykuł