- Tytuł:
-
Action Art and Theatre Art in Marketing Communication
Sztuka wizualna oraz teatralna w komunikacji marketingowej - Autorzy:
- Štrbová, Edita
- Powiązania:
- https://bibliotekanauki.pl/articles/593412.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Komunikowanie marketingowe
Marketing interaktywny
Sztuka
Teatr
Zachowania konsumenta
Art
Consumer behaviour
Interactive marketing
Marketing communication
Theater - Opis:
- This paper deals with the application of action art and its particular forms, such as events, happenings and performances in marketing communication. It theoretically elaborates similarities and differences of aesthetic and marketing understanding of the terms "event" and "marketing event" as well as locating their forms in contemporary art and marketing convention. We also deal with the terms "gender", "interaction and interactive audience", "aesthetic emotion" and perception in theatre environment that we link with the environment of event marketing and search for experience in consumer behaviour.
- Źródło:
-
Studia Ekonomiczne; 2014, 205; 72-90
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł