- Tytuł:
- Skinners Box And AIDA Marketing Communication Model As Reflexive Control Tools
- Autorzy:
-
Chaikovska, Maryna
Shkeda, Oleksandr - Powiązania:
- https://bibliotekanauki.pl/articles/2171206.pdf
- Data publikacji:
- 2022-01-31
- Wydawca:
- Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
- Tematy:
-
Skinner box marketing
reflexive control
influencer marketing
sensory branding
digital marketing
big data
AIDA - Opis:
- The article examines the experiment with Skinner's box from the point of view of marketing and reflexive control in the context of digitalization. The relevance of this method is determined and a model of the Skinner box marketing strategy is formed. The main components of the last one are: emotional manipulation, information technology and big data. The principles of integrating the AIDA marketing communications model into the SBM strategy, that are oriented on the manipulation object and the information platform used, are formulated.
- Źródło:
-
MIND Journal; 2021, 12; 1-13
2451-4454 - Pojawia się w:
- MIND Journal
- Dostawca treści:
- Biblioteka Nauki
Artykuł