Temat: Television advertising - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Wpływ informacyjny telewizyjnych reklam wyborczych w świetle deklaracji polskiego elektoratu – studium kampanii wyborczych 2015
The cognitive effect of TV political advertising in view of Polish electorate – case of 2015 presidential and parliamentary campaigns
Autorzy:: Olszanecka-Marmola, Agata
Powiązania:: https://bibliotekanauki.pl/articles/514806.pdf
Data publikacji:: 2016
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: political advertising
TV political ads
cognitive effect of TV political ads,
2015 presidential election in Poland
2015 parliamentary election in Poland
Opis:: Apart from persuasive function, TV political ads play also important role in obtaining information about candidates and political parties. The cognitive effect of TV political advertising is proved in American and West-European conditions. Presented article is aimed at examining whether TV political spots influenced on voters’ declarations about their knowledge of candidates and parties contesting in 2015 elections in Poland. The results of research will be presented with reference to sociodemographic characteristics of electorate, political preferences and auto-identifications on left-right scale.
Źródło:: Political Preferences; 2016, 12; 199-210
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: Pro-systemic Voters Versus Anti-systemic Ones: Emotional Attitude to Candidates and the Influence of TV Political Advertising in the 2015 Presidential Election in Poland
Autorzy:: Olszanecka-Marmola, Agata
Powiązania:: https://bibliotekanauki.pl/articles/514608.pdf
Data publikacji:: 2015
Wydawca:: Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:: political advertising
electoral TV ads
emotional attitude
feelings thermometer
2015 presidential election in Poland
anti-systemic voters
Opis:: Presented article is aimed at examining the emotional attitudes to candidates for the president of Poland among pro-systemic and anti-systemic voters in 2015 presidential election and showing the influence of campaign TV ads on these groups of Polish electorate. The research conducted by author reveals that anti-systemic electorate is less interested in politics and more likely to be influenced by electoral TV spots. The study also confirms the relation between emotional attitudes to political actors and political preferences. According to the results of experiment anti-systemic voters expressed more positive feelings towards candidates from out of the political mainstream, and the other way round, the pro-systemic electorate rather liked the candidates presented by parliamentary parties.
Źródło:: Political Preferences; 2015, 11; 77-91
2449-9064
Pojawia się w:: Political Preferences
Dostawca treści:: Biblioteka Nauki

Artykuł

Informacja