- Tytuł:
-
Znaczenie logistyki w rozwoju gospodarki turystycznej Polski
Meaning of logistics in tourist economy development in Poland - Autorzy:
- Wiktorowska-Jasik, A.
- Powiązania:
- https://bibliotekanauki.pl/articles/79391.pdf
- Data publikacji:
- 2010
- Wydawca:
- Zachodniopomorski Uniwersytet Technologiczny w Szczecinie. Wydawnictwo Uczelniane ZUT w Szczecinie
- Tematy:
-
Polska
gospodarka turystyczna
rozwoj turystyki
logistyka
zarzadzanie logistyczne
przedsiebiorstwa turystyczne
uslugi turystyczne
srodki transportu
obsluga logistyczna - Opis:
- The article shows possibilities and benefits caused by using logistics conception in tourist enterprises. The need of using logistics management is confirm by dynamic development of tourist services sector on the whole world. The author marks that transport as a main logistics service plays huge role in realization of its basics functions. It concerns to running tourist business as well as to the connections with environment. It can be seen on operation functions level which allow to transform enterprises resources into services. It can also be seen in promoting of marketing functions when the tourist offer reach costumers and in promoting sale process where the particular attention is kept on costumer service. The author accents that logistic management in tourist enterprises allows to achieve settled level of services availing specified and rational costs.
- Źródło:
-
Folia Pomeranae Universitatis Technologiae Stetinensis. Oeconomica; 2010, 61
2081-0644 - Pojawia się w:
- Folia Pomeranae Universitatis Technologiae Stetinensis. Oeconomica
- Dostawca treści:
- Biblioteka Nauki
Artykuł