- Tytuł:
-
Zarządzanie globalnym klientem – wyzwania organizacyjne
Global account management – organizational challenges - Autorzy:
- Bandurowski, Piotr
- Powiązania:
- https://bibliotekanauki.pl/articles/420137.pdf
- Data publikacji:
- 2014
- Wydawca:
- Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
- Tematy:
-
Global Account Management (GAM)
Key Account Management (KAM)
cross-cultural management
cultural differences
muliticultural workshops
transnational corporations - Opis:
- The subject of this article is to draw attention to a relatively new kind of customer management, namely Global Account Management (GAM) and identify the main factors determining success on the global market place. Market players who want to develop and keep on going with main customers are forced to expand globally. The deployment of a new GAM team therefore appears to be an integral part of the evolution of the company. The process of creating GAM is very complex and requires a holistic overview not only for cooperation with clients but also on the organizational structure of the entire company. Cooperation with global customers involves a change in the approach to service, increase of the flexibility level and ability to adapt to the permanently changing environment.
- Źródło:
-
Nauki o Zarządzaniu; 2014, 4(21); 9-21
2080-6000 - Pojawia się w:
- Nauki o Zarządzaniu
- Dostawca treści:
- Biblioteka Nauki
Artykuł