Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

English (EN)·Polski (PL)·Yкраїнський (UK)
Przejdź do strony domowej biblioteki Centralna Biblioteka Wojskowa Link otwiera się w nowym oknie Logo biblioteki Prolib Integro - strona głównaCentralna Biblioteka Wojskowa

Wyszukujesz frazę "Image" wg kryterium: Wszystkie pola

  Lista filtrów
Wyrównaj
Wyświetlanie 1-15 z 108
Tytuł:
Systemic model of the formation of the image of a teacher of higher education
Autorzy:
Demchuk, Tymofii
Powiązania:
https://bibliotekanauki.pl/articles/2179042.pdf
Data publikacji:
2022-06-30
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
image
image modeling
the image of a teacher
of higher education
image modeling of a teacher of higher
education
systemic model
image structure of the image of
a teacher of higher education
Opis:
Modeling the image of a teacher of higher education is an integral part of the development of modern pedagogical imageology, which is being formed as an interdisciplinary direction. In our study, we analyzed the modern scientific experience devoted to the study of the image of a teacher of higher education. This made it possible to determine the current state of the views of researchers who worked in this direction. The purpose of the article is to highlight the results of research on the content and structure of the image of a teacher of higher education. Summarizing the views of different authors, we formed a general idea of the content of the category of the image of a teacher of higher education, identified the components of the image of a teacher of higher education, identified general characteristics of the image of a teacher of higher education from different positions, components of the image of a teacher of higher education. This allowed us to define the category of the image of a teacher of higher education and to propose an author’s model of systematic description of the image of a teacher of higher education, which is an attempt to find a connection between the components of the image of a teacher of higher education and the environment in which this image is formed. The general components of this model include: determination of the image of a teacher of higher education (sociopsychological aspect, acmeological aspect, activity aspect); bearer of the image of a teacher of higher education; the context of interaction between the bearer of the image and the recipient of the image of a teacher of higher education; symbolic space formed by the bearer of the image of a teacher of higher education; nature of interaction (subject-subject interaction / subject-object interaction); process, forms, types, means of communication; recipient of the image of a teacher of higher education determination of obtaining and accepting the image of a teacher of higher education (activity aspect, acmeological aspect, socio-psychological aspect). Author’s definitions of these categories are given.
Źródło:
Pomiędzy. Polonistyczno-Ukrainoznawcze Studia Naukowe; 2022, 5(2); 41-47
2543-9227
Pojawia się w:
Pomiędzy. Polonistyczno-Ukrainoznawcze Studia Naukowe
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Volodymyr Zelenskyi’s political image during the Russian-Ukrainian war: an initial analysis
Autorzy:
Trushevych, Hanna
Powiązania:
https://bibliotekanauki.pl/articles/2128091.pdf
Data publikacji:
2022-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
political image
Volodymyr Zelenskyi
war
image
rating
President of Ukraine
Opis:
Political image is formed in the mass consciousness, and has the kind of a stereotype, emotionally colored image of a political leader. Political image has a purely integral essence and is derived from the psychological, physiological and intellectual characteristics of the leader, aimed at the object of image perception. The image of a political leader is the essence and objective unit of communicative interaction in the system «political leader – the masses». He feels the interaction of various factors, which can be conventionally referred to as communication filters. At the same time, the essence of an effective image-making process is to see and take into account these barriers in time and achieve the greatest perception of the leader’s image. The specificity of a political leader in society is that citizens usually form their ideas about politicians not as a result of direct contact with them, but on the basis of symbolic politician representation in the media. Ideology and programs as the subject basis of political communication between leaders and the masses are increasingly being replaced by the image of a politician being created and promulgated in the media. The presence of a political leader in the media occurs as a necessary condition for his positioning in the political space. The formation of the leader political image during the war helps not only to achieve the political goals of the politician himself, but also affects the course of hostilities and the availability of world community support. The article attempts to analyze the political image of the President of Ukraine Volodymyr Zelenskyi during the Russian-Ukrainian war and his influence on the war course. The author’s attention is focused on determining the image micro roles of the President, analyzing the impact of his image and rhetoric on the support of the world community and the decisions of the authorities of different countries. The author also explores how Ukrainians’ support for their president has changed since the beginning of the war. The author determines from which elements the image of a modern politician is built. Existing and additional micro roles of Volodymyr Zelenskyi image have been studied. The micro role of the President of Ukraine image among Ukrainians and at the international level is indicated. A content analysis of the President’s speeches in the British Parliament and the US Congress was performed. The impact of these speeches on the assistance to the Ukrainian army is analyzed. An increase in the level of support for the president by Ukrainians themselves since the beginning of the war has been revealed. The change in the image of the President of Ukraine among the international community and the level of support are shown.
Źródło:
Reality of Politics; 2022, 22; 81-95
2082-3959
Pojawia się w:
Reality of Politics
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A Role of Political Face in The Process of Creating a Political Image
Autorzy:
Wnorowska, Małgorzata
Powiązania:
https://bibliotekanauki.pl/articles/2028127.pdf
Data publikacji:
2009-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
Political Image
Public Relations
Opis:
Adopting a new face – a mask – might be one of the conditions for a comeback to the political scene. A political face is not a synonym for identity because it is not shaped by the public, but it consists a sort of mask which is put on a politician by his/her image advisors and next presented to the public. This paper attempts to verify a thesis that a political face is not a synonym but an unstable element of a political image. The political image again is an equivalent for socio-political identity. Most definitions which appear in works on political communication treat the political image as a kind of Ego reflected in a way similar to the concept of Marzena Cichosz, who indicates, that the image consists of a set of features, which in the opinion of the public the subject possesses.
Źródło:
Polish Political Science Yearbook; 2009, 38; 112-122
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Women’s Image in a Polish Magazine: Midrash
Autorzy:
Pietrzyk, Bartosz
Powiązania:
https://bibliotekanauki.pl/articles/594450.pdf
Data publikacji:
2017
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
Jewish women
woman's magazine
women's image
woman's media discourse
Jewish culture
Opis:
Midrash, a Polish social and cultural profile magazine (published since April 1997), is a monthly journal that is a representative of the so-called ‘minor press’. The magazine is connected with the Midrash Library publishing house. Its founder was Konstanty Gebert and the current editor is Piotr Paziński. The articles of Midrash magazine give answers to such questions as: How are women described and treated in modern patriarchal Judaism culture? In what context is it possible to talk about issues connected with women and Zionism. Midrash magazine also deals with a positive interpretation and presentation of women via the multitude of interviews and articles concerning strong, talented, and determined women. Despite their hard lives these women were and are able to create successful careers and wonderful families. Their voices are an important element in discussions that refer to culture, faith, and historical heritage. The image of the woman as presented by Midrash will be confronted with the cultural recognition of the woman in the Jewish community. This article will use quantitative analysis (the linguistic method and literature studies) with help from the qualitative case study research method.
Źródło:
Polish Political Science Yearbook; 2017, 1 (46); 256-268
0208-7375
Pojawia się w:
Polish Political Science Yearbook
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Does the Green Image Enhance Student Satisfaction? (Evidence from Indonesia)
Autorzy:
Chairy, -
Syahrivar, Jhanghiz
Ida, -
Sisnuhadi, -
Powiązania:
https://bibliotekanauki.pl/articles/1967655.pdf
Data publikacji:
2019-09-30
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
the Green Image
university reputation
student satisfaction
Opis:
The Green Image has become one of the success indicators for various organizations including educational institutions. The Green Image is believed to improve the overall reputation of an organization and is hoped to have an impact on behavioral intentions of stakeholders. In the context of higher education in Indonesia, the green campus competition has been increasingly popular and something to look forward to. This study investigated the impact of the Green Image on university reputation and student satisfaction through multiple regression analysis. The respondents of this research were 441 students from several major universities in Indonesia selected through convenience sampling. The results of the study show that the Green Image influences university reputation and student satisfaction. University reputation is proven to mediate the effect of the Green Image towards student satisfaction. The results of the study are expected to fill in the gap in the literature of the Green Image in the context of the education sector and to be a reference for universities in pursuing and managing green reputation and enhancing student satisfaction.
Źródło:
The New Educational Review; 2019, 57; 52-62
1732-6729
Pojawia się w:
The New Educational Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Application of Internet Technologies for the Formation of the Professional Image of Heads of an Educational Institutions
Autorzy:
Tytarenko, Anastasia
Powiązania:
https://bibliotekanauki.pl/articles/29430853.pdf
Data publikacji:
2023-09-30
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
image
professional image
head of an educational institution
Internet technologies
pedagogical terms
Opis:
The study reviews Internet technologies that contribute to the formation of the professional image of the head of an educational institution, as well as pedagogical terms that ensure the effectiveness of this process. Based on the understanding of the essence and content of the professional image of the heads of educational institutions, the need for updating approaches and tools to ensure the effectiveness of its formation has been highlighted with the use of the most modern Internet technologies. It has been defined that the leading strategy to shape the professional image is online branding. The digital tools and means for that so have been found and described. It has been emphasized on personal websites or portfolios, blogs, professional social media profiles, digital publications, online courses and workshops, engagement with online communities, multimedia content, feedback and reviews, collaboration with influencers, engagement with alumni online, use of latest educational technologies, digital newsletters, webinars and virtual tours, and active crisis management. It has been shown that the application of such promotion channels extends the interested audience and contributes to the formation of a positive image of the head of the educational institution. The pedagogical terms for the formation of the professional image of the head of an educational institution have been highlighted. Among them the purposeful development of media literacy and digital competence of heads, blogging, personal branding, working up the visual branding, engagement, transparency of the activity of an educational institution and its head, implementation of crisis management, compliance of digital etiquette, constantly professional development, regular update of content and develop digital skills, presence and participation, as well as feedback and iteration in online networking. It has been concluded that while the internet offers tools and platforms to shape the image of educational leaders, it is the manager’s authenticity, vision, and dedication that really resonate with the surroundings. Digital platforms merely amplify and disseminate the intrinsic values and leadership qualities of the head of an educational institution.
Źródło:
Viae Educationis; 2023, 3; 55-63
2956-2856
Pojawia się w:
Viae Educationis
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wykorzystywanie skandalu do tworzenia wizerunku przez polityków
The use of scandal by politicians to create their image
Autorzy:
Daniel, Krystian
Powiązania:
https://bibliotekanauki.pl/articles/1945201.pdf
Data publikacji:
2016-03-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
skandalizacja
wizerunek polityczny
marketing polityczny
scandalization
political image
political marketing
Opis:
Celem artykułu jest analiza wykorzystania skandalizacji jako specyficznego sposobu kształtowania wizerunku oraz przyciągania uwagi widowni. W tym kontekście autor zdefiniował pojęcie skandalizacji oraz określił przesłanki uzasadniające wykorzystanie takich mechanizmów w polityce. Analizując kariery wybranych polskich polityków, scharakteryzował wizerunek skandalisty oraz określił rolę takich osób na scenie politycznej. Ponadto wyróżnił i opisał cztery rodzaje skandalizacji: dyskredytacyjną, prowokacyjną, bulwersującą, celebrycką. Odnosząc się do tej typologii, sprecyzował kilka ogólnych wyznaczników wykorzystania mechanizmów skandalizacji do autopromocji i kształtowania wizerunku.
The purpose of this article is to analyze the use of scandalization as a specific way of creating politicians’ image and attracting the attention of the public. In this context, the author has defined the concept of scandalization and identified reasons justifying the use of such mechanisms in politics. By the analysis of the careers of selected Polish politicians, the author has characterized the image of a scandalous person and identified the role of such people in the political arena. Moreover, he has distinguished and described four types of scandalization: discrediting, provocative, shocking, and involving a celebrity. By referring to this typology, the author has identified a number of general considerations to the use of scandalization mechanisms for self-aggrandizement and image creation.
Źródło:
Athenaeum. Polskie Studia Politologiczne; 2016, 49; 97-109
1505-2192
Pojawia się w:
Athenaeum. Polskie Studia Politologiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Structuring the Concepts of the Image of the City in the Space-Time Continuum
Autorzy:
Boholiubova, Iryna
Powiązania:
https://bibliotekanauki.pl/articles/1930518.pdf
Data publikacji:
2021-09-30
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
image of the city
urban culturology
urban identity
history of the
city
systematization
structuring.
Opis:
The global community has been overcoming the crisis of being in the city for almost a century. And we are trying to answer the problems of urban crises - how and why do they arise, which development path should the city take and is this step justified? The simplest way of overcoming the crisis by the city authorities is an irrational solution - to erase the past, and build a new one. In such cases, the historical layering of images of the city, which have a great cultural value, is not taken into account. The city government alone and the bunch of institutions interested exclusively in their own financial issues do not have the right to carry out any transformations of the urban image without the participation of the city society and persons competent in this matter. It is culturology, on the one hand, that makes it possible to implement a comprehensive understanding of transformations in the urban space, excluding the one-sided development of transformations from a technical and aesthetic point of view of urban planning. On the other hand, it allows awareness-raising activities among urban residents, teaching them a kind of literacy and critical thinking about the center of their existence. However, for this purpose there must be a certain strategy of work and social cohesion. So, having faced the problem of lack of convenient and at the same time comprehensive definition of the above-mentioned historical layering and the feasibility of transformations in the urban image, in this article I propose, in my opinion, mandatory and at the same time the main stage of work for institutions involved in urban planning. I have developed a model of systematization of concepts of the image of the city, which at this time have already formed a historical multi-layer of the city. This development demonstrated the ability to predict the “behavior” of urban transformations in the future, especially young cities, whose historical layers of images are still ahead, based on the calculation of adaptation maxima in the life of the concept of the city image.
Źródło:
Krakowskie Studia Małopolskie; 2021, 3(31); 116-133
1643-6911
Pojawia się w:
Krakowskie Studia Małopolskie
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The Image of Women in the Books of National and Civic Education of Basic Stage in Jordan
Autorzy:
Hailat, Salah
Powiązania:
https://bibliotekanauki.pl/articles/1997782.pdf
Data publikacji:
2017-09-30
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
image of women
national and civic education
basic stage
Jordan
Opis:
The primary purpose of this study was to determine the image of women in the books of national and civic education of basic education in Jordan. To achieve the purpose of the study, content analysis was utilized. Results of the study indicated that the woman’s image in these books is traditional and atypical because of her low and weak participation in public jobs, restricted participation in traditional jobs, restriction of her roles in the home, limited positive characterization of her roles, and her appearance as a follower and helper to men. Finally, the significance of this study lies in its contribution to educational reforms related to woman image and textbooks.
Źródło:
The New Educational Review; 2017, 49; 115-125
1732-6729
Pojawia się w:
The New Educational Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Pictorial Preferences of Adults as Primary Intermediaries in the Contact Between a Child and an Illustration/Literary Illustration – Empirical Perspective
Autorzy:
Mazepa-Domagała, Beata
Powiązania:
https://bibliotekanauki.pl/articles/1969043.pdf
Data publikacji:
2018-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
image preferences
visual image
book illustration
primary viewer
Opis:
The presented text is the result of reflections on the issue of perceiving visual messages which are an illustration of the content of printed text by adults as primary recipients of book illustrations addressed to children of pre-reading age. The article contains reflections on the pictorial character of our environment, it presents the underlying assumptions of the strategy of recognizing image preferences related to book illustration and trends in the preferences of adult intermediaries in the area of book illustration in the aspect of areas of image realization and artistic quality recognized as the dominant elements of imaging. The article concludes with fi nal reflections focused on the quality and value of observations in the context of a visual image in the form of a book illustration.
Źródło:
The New Educational Review; 2018, 54; 171-181
1732-6729
Pojawia się w:
The New Educational Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Комунікативний вимір формування і просування публічного іміджу держави
Communicative Dimension of Formation and Promotion of the State`s Public Image
Autorzy:
Нагорняк (Nagornyak), Тетяна (Tetyana)
Польовий (Polovyi), Микола (Mykola)
Бондаренко (Bondarenko), Сергій (Sergii)
Осмоловська (Osmolovska), Анна (Anna)
Powiązania:
https://bibliotekanauki.pl/articles/2187908.pdf
Data publikacji:
2022-03-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
інформаційний простір
політика формування іміджу держави
інтегральна модель формування іміджу держави
комунікаційні моделі
держав світу
імідж держави
image of the state
information space
integral model of state’s image
formation
communication models of the states of the world
policy of state’s image formation
Opis:
Within the framework of the author’s scientific research, three types of communicative models of the world’s states were identified, which reflect the basic principles of building state information policy and reflect the key characteristics of the political system. Among them are subsidiary, vertical, and transitional models. The institutional method was used to prove the specifics of the state as a political institution that is the bearer of national images, as well as the role and degree of influence of public policy on the formation of ideas about the state in the external information space, on the policy of promoting and transforming these images, with an emphasis on the actions of those states that shape the global political discourse of today. The authors propose an integral model of state’s public image formation, which provides for the synergy of actors of public diplomacy. The result of its implementation is the formation of the components of the state image (regional, multicultural, culinary, educational, expert) together with official products (national symbols, reputation characteristics, socio-economic development indicators, rating indicators and e-diplomacy products) «from below». Both the central government and local communities in the context of the implementation of «bottom-up» policy should be involved in the realization of a successful image formation policy. The authors emphasize that the policy of state’s image formation in the external information space should be considered as a multifaceted component of the foreign policy of the state. The tools, channels and subjects of formation and adjustment of the stateʼs image should be embedded in each of the vectors of foreign policy- in security, diplomatic, economic, social, legal, and directly information vectors.
У рамках авторських наукових пошуків виділено три типи комунікативних моделей держав світу, що відображають базові принципи побудови державної інформаційної політики та віддзеркалюють найважливіші характеристики політичної системи. Серед них – субсидіарна, вертикальна та перехідна моделі. За допомогою інституційного методу проаналізовано специфіку держави як політичного інституту, що є носієм загальнонаціональних образів, а також роль і ступінь впливу саме державної політики на формування уявлень про державу в зовнішньому інформаційному просторі, на політику просування і трансформації цих іміджів з акцентом на дії тих держав, які формують глобальний політичний дискурс сучасності. Автори пропонують інтегральну модель формування публічного іміджу держави, що передбачає синергію суб’єктів публічної дипломатії. Результатом її має стати формування «знизу» частини складових іміджу держави (регіональних, полікультурних, кулінарних, освітніх, експертних) разом з офіційними продуктами (державними символами, репутаційними характеристиками, соціально-економічними показниками розвитку, рейтинговими індикаторами та продуктами цифрової дипломатії). Для реалізації успішної політики формування іміджу слід залучати і центральну владу, і локальні громади в контексті впровадження політики «знизу». Автори наголошують на тому, що політику формування іміджу держави в зовнішньому інформаційному просторі слід розглядати як багатоаспектний складник зовнішньополітичного курсу держави. Інструменти, канали та суб’єкти формування і коригування іміджу держави мають бути закладені в кожному з векторів зовнішньої політики, а саме в безпековому, дипломатичному, економічному, соціальному, правовому та безпосередньо інформаційному.
Źródło:
Copernicus Political and Legal Studies; 2022, 1; 14-27
2720-6998
Pojawia się w:
Copernicus Political and Legal Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Sweden’s Image Policy in the Times of Refugee Crisis
Polityka wizerunkowa Szwecji w dobie kryzysu migracyjnego
Autorzy:
Kobierecka, Anna
Powiązania:
https://bibliotekanauki.pl/articles/1936759.pdf
Data publikacji:
2019-12-31
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
Sweden
image policy
refugee crisis
nation branding
public diplomacy
Szwecja
polityka wizerunkowa
kryzys migracyjny
branding narodowy
dyplomacja publiczna
Opis:
Sweden has a substantially long tradition of conducting an image policy using both public diplomacy and nation branding. The refugee crisis is a significant challenge for maintaining a strong nation brand and positive perceptions of this country, mostly owing to contradictions between the declared values of Sweden’s image and nation brand and the real steps undertaken by the government to limit refugee immigration. The aim of this article is to discover potential correlation between the refugee crisis and changes within Sweden’s image and the strategy for promoting the country abroad, as well as Sweden’s methods and forms of international communication.
Szwecja posiada stosunkowo długą tradycję realizowania polityki wizerunkowej zarówno poprzez dyplomację publiczną, jak i branding narodowy. Kryzys migracyjny stanowi istotne wyzwanie dla utrzymania silnej marki narodowej oraz pozytywnego postrzegania tego kraju na arenie międzynarodowej, głównie ze względu na przeciwności, jakie pojawiają się między założeniami przyświecającymi kreowaniu marki narodowej i wizerunku Szwecji a realnymi działaniami podejmowanymi przez rząd w zakresie ograniczania napływu uchodźców. Celem artykułu jest znalezienie potencjalnego powiązania pomiędzy kryzysem migracyjnym a zmianami w wizerunku Szwecji oraz zmianami, jakie zachodzą w obrębie strategii promowania Szwecji poza jej granicami oraz metod i form komunikowania międzynarodowego.
Źródło:
Athenaeum. Polskie Studia Politologiczne; 2019, 64; 187-202
1505-2192
Pojawia się w:
Athenaeum. Polskie Studia Politologiczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Konrad Wallenrod czy Jack Strong? Medialny wizerunek pułkownika Ryszarda Kuklińskiego
Autorzy:
Sokołowski, Marek
Powiązania:
https://bibliotekanauki.pl/articles/1996732.pdf
Data publikacji:
2017-09-30
Wydawca:
Wydawnictwo Adam Marszałek
Tematy:
media image
colonel Kuklinski
Opis:
The article discusses the process of shaping the media image of Colonel Ryszard Kuklinski (1930 – 2004). The author argues that the feature film Jack Strong (directed by W. Pasikowski, Poland 2014) had importance in the public debate concerning this tragic figure in post-war Polish history. The article presents a series of journalistic materials from the press, in which the memory of R. Kuklinski is presented in dichotomous extremes between heroism and betrayal. A mixed media image of a soldier of Polish People’s Army cooperating with a hostile intelligence, fosters the myth of the new incarnation of Konrad Wallenrod.
Źródło:
Kultura i Edukacja; 2017, 3(117); 43-57
1230-266X
Pojawia się w:
Kultura i Edukacja
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 108

Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies