- Tytuł:
-
Zamiast zakończenia – mapa możliwości badawczych
Instead of conclusion – the map of research possibilities - Autorzy:
- Kurczewska, Joanna
- Powiązania:
- https://bibliotekanauki.pl/articles/2118825.pdf
- Data publikacji:
- 2018
- Wydawca:
- Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
- Tematy:
-
brand’s research
local research
the brand culture
imaginaries of capitalism - Opis:
- The article emphasizes the theoretical and methodological significance of such territorial brands research which take into account multidimensional links between the theory of society and the theory of culture. Such a perspective of research allows for greater integration of methodologies of various social and humanistic sciences, especially those that positively evaluate the binding of quantitative research methodologies to the methodology of qualitative research. This type of methodological integration should fit to the approaches to local borderland communities which emphasize their subjectivity and agency. The article postulates the research’s attitude which leads to building not only the brand’s construction but – similarly to the culture of memory – the brand culture. On the other hand, the research of the culture of brand engages in a critical analysis of imaginaries of capitalism in the local communities of late modernity.
- Źródło:
-
Pogranicze. Studia Społeczne; 2018, 33; 190-208
1230-2392 - Pojawia się w:
- Pogranicze. Studia Społeczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł