- Tytuł:
-
Mujeres de Palacio: la jugada con referencias lingüísticas y culturales de la mujer. Caso de actividad publicitaria de grandes almacenes mexicanos
Mujeres Palacio: the cultural linguistic game with the stereotype of a woman. The case of the advertising campaign for the Mexican department store - Autorzy:
-
Kwiatkowska-Faryś, Edyta
Faryś, Michał - Powiązania:
- https://bibliotekanauki.pl/articles/1038145.pdf
- Data publikacji:
- 2007-12-15
- Wydawca:
- Uniwersytet im. Adama Mickiewicza w Poznaniu
- Opis:
- For almost a decade Mexican department stores Palacio de Hierro have been running a media campaign called Soy Totalmente Palacio (I am totally the Palace). It is an image campaign, a novelty in the Spanish-speaking world, underpinned on playing with the linguistic and cultural stereotypes of a woman. The ads gained a broad social resonance and were followed up with a public debate on the image of a woman. The article presents types and ways of using the applied linguistic schemes and analyzes the mechanisms of the successful brand image building thanks to the use of stereotypes.
- Źródło:
-
Investigationes Linguisticae; 2007, 15; 112-128
1426-188X
1733-1757 - Pojawia się w:
- Investigationes Linguisticae
- Dostawca treści:
- Biblioteka Nauki
Artykuł