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Wyszukujesz frazę "language of advertising" wg kryterium: Wszystkie pola

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    Wyświetlanie 1-6 z 6
    Tytuł:
    Ha(e)ndlowe pasaże. Reklama kultury versus kultura w reklamie
    Ha(e)ndels passages. The cultural advertising versus culture in the advertising
    Autorzy:
    Okupnik, Małgorzata
    Powiązania:
    https://bibliotekanauki.pl/articles/911130.pdf
    Data publikacji:
    2015-12-30
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    language of advertising
    marketing
    philharmonic
    Opis:
    In the essay “Ha(e)ndels passages” the slogans of the Poznań Philharmonic were analyzed. The research had two aims. The first goal was to verify whether the advertisings texts, inducing people to the participation in musical events, really differ from the typical commercial advertising. The second aim consisted in the examination if the language of the slogan determines its autonomy and peculiarity. The review of slogans proved that their authors use various communication and language games. Slogans of the Poznań Philharmonic are inventive and intriguing. Cultural organizations are obliged to pay attention to the language of advertisings texts. In promotional campaigns they must not go beyond standards and descend into the level of pop culture.
    Źródło:
    Poznańskie Spotkania Językoznawcze; 2015, 29
    2082-9825
    2450-0259
    Pojawia się w:
    Poznańskie Spotkania Językoznawcze
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Język reklamy jako narzędzie perswazji i manipulacji na przykładzie wybranych polskich spotów telewizyjnych
    Language of advertising as a manner of persuasion and manipulation on the basis of some Polish television commercials
    Autorzy:
    Fus, Agnieszka
    Powiązania:
    https://bibliotekanauki.pl/articles/1037820.pdf
    Data publikacji:
    2010-03-15
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Opis:
    This article concerns language devices, which are used in television commercials and which are a manner of persuasion and manipulation. The important part of this article is to present the most popular slogans, their influence on us – consumers and the correlation between language of the television commercials and colloquial language. Not only will I focus on neologisms, which introduce the atmosphere of unusualness and convince a receiver about special advantages of the advertised products, but also on the phenomenon of anthropomorphism and personification. This article shows, how authors of television commercials manipulate their consumers, i.a. by introducing created by themselves terms, which imitate scientific terms and apply implicature and presupposition. All described language phenomena are presented on chosen by me examples from Polish television commercials.
    Źródło:
    Investigationes Linguisticae; 2010, 19; 53-62
    1426-188X
    1733-1757
    Pojawia się w:
    Investigationes Linguisticae
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Potenzialità glottodidattiche della comunicazione pubblicitaria
    Researching the Potential of Advertising Communication in Language Teaching
    Autorzy:
    Giusto, Marcello
    Powiązania:
    https://bibliotekanauki.pl/articles/1048116.pdf
    Data publikacji:
    2020-06-15
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    advertising
    authentic material
    teaching
    rhetoric
    Opis:
    The aim of the present article is to shed the light on educational aspects which can be obtained by the exploration of an authentic, advertising material. The analysis attempts to demonstrate how communicative and linguistic characteristics, argumentative patterns, rhetorical figures and cultural aspects, which constitute the complex structure which is advertising message, convey values, stereotypes, social and linguistic tendencies. All of the above are conceived in order to complete the goals of persuasion. For the teacher, it is a rich, authentic and precious resource which gives the student the opportunity to extend his abilities and skills, to face and approach a new, linguistic and cultural context.
    Źródło:
    Studia Romanica Posnaniensia; 2020, 47, 2; 5-19
    0137-2475
    2084-4158
    Pojawia się w:
    Studia Romanica Posnaniensia
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Blends in Media and Advertising Discourse in Contemporary Croatian Language
    Stopljenice u medijskome i reklamnome diskursu suvremenoga hrvatskog jezika
    Autorzy:
    Štebih Golub, Barbara
    Powiązania:
    https://bibliotekanauki.pl/articles/635760.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    blends
    language of commercials
    language of the media
    structures
    meanings
    occasionalisms
    Opis:
    The paper deals with blends – compound words which are formed by blending of form and meaning of two (or more) words – in contemporary Croatian language. Due to their structural peculiarity and expressiveness, they have been very frequent in Croatian language of commercials and media during the last decade or so. On the basis of corpus collected from Croatian commercials, electronic publications and news portals from 2009 to 2016, the paper analyses the structure of blends, their meanings and their place in the lexical system of Croatian language.
    Źródło:
    Poznańskie Studia Slawistyczne; 2017, 13
    2084-3011
    Pojawia się w:
    Poznańskie Studia Slawistyczne
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Historia i współczesność zapisane w języku. Pedagogiczne wędrówki po świecie związków frazeologicznych
    The Past and the Present Inscribed in Language. Educational Endeavours into the World of Idioms
    Autorzy:
    Kuszak, Kinga
    Powiązania:
    https://bibliotekanauki.pl/articles/644768.pdf
    Data publikacji:
    2014
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    idioms
    the history of idioms
    idiom modifications
    advertising slogans
    language education
    Opis:
    The article attempts to search for continuity between the past and the present inscribed in the language, using selected idioms as examples. The author presents idioms as a linguistic “transmitter” of culture reflecting the experiences of its users. The paper concludes with a few reflections on the role of language education and creating the linguistic awareness of the young generation. The author highlights the need to combine the knowledge of the history of traditional idioms and the knowledge of using new idioms created for advertising and media purposes to shape the attitudes and language activity of young people.
    Źródło:
    Kultura-Społeczeństwo-Edukacja; 2014, 6, 2; 39-56
    2300-0422
    Pojawia się w:
    Kultura-Społeczeństwo-Edukacja
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Dialogue with Tradition in Historical Advertising Discourse. Polite Forms of Address
    Autorzy:
    Pałka, Patrycja
    Powiązania:
    https://bibliotekanauki.pl/articles/35185043.pdf
    Data publikacji:
    2023
    Wydawca:
    Uniwersytet im. Adama Mickiewicza w Poznaniu
    Tematy:
    discourse
    advertisement
    trade
    language politeness
    forms of address
    Kraków
    19th century
    interwar period
    Opis:
    The aim of the article is to present how in historical advertisement discourse the sender (the advertiser) expressed an attitude towards the recipient in the context of tradition of that time related to the principles of language politeness. In the analysis, the author focuses on describing the forms of address used. The research encompasses a period spanning from the second half of 19th century to 1939, a period directly connected with the development of professional advertisements, the advertising industry, the first advertising agencies and the media – press, radio and  cinematography. The sources used to write this paper include a wide variety of materials that comprise a large collection of texts representing various forms of advertisement, including press adverts, leaflets, postcards, posters, placards and notices, packaging materials, labels, folders, company catalogues and information brochures, price lists, company paper products (forms, envelopes, notes, and bills), and other promotional printed materials (e. g. invitations, letters, and thematic cook books), as well as radio advertisements. The analysis shows both that polite communication practices in historical advertising texts are characterised by a tendency to conform to traditional language politeness norms, including those specific to trade, and that the emergence of new communication tools and the democratisation of social life during the interwar period led to a need to simplify language etiquette and trade politeness norms, as well as to develop more familiar ways of addressing the audience in advertising discourse.
    Źródło:
    Poznańskie Studia Polonistyczne. Seria Językoznawcza; 2023, 30, 2; 97-118
    1233-8672
    2450-4939
    Pojawia się w:
    Poznańskie Studia Polonistyczne. Seria Językoznawcza
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-6 z 6

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