- Tytuł:
-
Wizerunek ojcostwa w polskiej reklamie telewizyjnej
The image of fatherhood in Polish television commercial - Autorzy:
- Rejowska, Agata
- Powiązania:
- https://bibliotekanauki.pl/articles/431621.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Zielonogórski. Oficyna Wydawnicza
- Tematy:
-
nowy model ojcostwa
tradycyjny model ojcostwa
wzory rodziny
reklama telewizyjna
new paradigm of fatherhood
traditional paradigm of fatherhood
pattern of family
television commercial - Opis:
- The purpose of this article is to analyse various types of the image of fatherhood in selected commercials emitted on Polish TV in the years 2008-2013. The world of advertisement and the world of society infiltrate each other and have a mutual impact. Advertisement is the medium of meanings, a reflection of beliefs and stereotypes functioning in societal awareness. Four major analytical categories were used in this analysis: the view on a man and his role, the relationship between a father and children, the relationship with a partner and the surrounding in which the father is present. On the basis of this analysis five categories of fatherhood were defined: father as a caring patron, father as children's mate/friend, father connected with a household sphere, father – a guide to the world, father as a head of the family.
- Źródło:
-
Dyskursy Młodych Andragogów; 2015, 16; 353-367
2084-2740 - Pojawia się w:
- Dyskursy Młodych Andragogów
- Dostawca treści:
- Biblioteka Nauki
Artykuł