- Tytuł:
-
Znaczenie budowania wizerunku pracodawcy na nowym rynku pracy
The importance of building the image of the employer in the new labour market - Autorzy:
-
Bartkowiak, Monika
Szłapińska, Joanna - Powiązania:
- https://bibliotekanauki.pl/articles/431415.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Zielonogórski. Oficyna Wydawnicza
- Tematy:
-
wizerunek atrakcyjnego pracodawcy
nowoczesna organizacja
tendencje rynku pracy
kompetencje pracownicze
employer branding
image of an attractive employer
modern organization
labour market tendencies
competence of employees - Opis:
- Shaping the image of a modern employer regarding the demands of the job market is the main area of interest in this article. The starting point for the discussion on the changes and tendencies on the job market and the key competences that both employees and work candidates should possess is showing the unique way the modern company works. The so-called employer branding issues, which are important from the companies’ point of view, are also addressed. That being so, the need for shaping the image of an attractive employer according to the employees’ expectations is the final issue described in this article. The way the employer shapes his image is reflected in the employees’ attitude, who either perceive him as an attractive “workplace” or not very flexible and objectifying the staff. An attractive modern employer shapes the work environment, especially when it is meant for the ambitious and talented workers. A consciously planned and implemented image and recruitment policy of a company build the brand, increase prestige and ensure a strong market position.
- Źródło:
-
Dyskursy Młodych Andragogów; 2014, 15; 25-38
2084-2740 - Pojawia się w:
- Dyskursy Młodych Andragogów
- Dostawca treści:
- Biblioteka Nauki
Artykuł