- Tytuł:
- Gender differences in mall shopping:a study of shopping behaviour of an emerging nation
- Autorzy:
- Sohail, M. Sadiq
- Powiązania:
- https://bibliotekanauki.pl/articles/540598.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
- Tematy:
-
gender differences
mall shopping
shopping behaviour
Saudi Arabia - Opis:
- Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the genders associated with mall patronage. Based on a survey of 513 shoppers across Saudi Arabia, the study finds significant differences in shopping behaviour. The paper discusses the findings and makes recommendations to mall operators
- Źródło:
-
Journal of Marketing and Consumer Behaviour in Emerging Markets; 2015, 1(1); 36-46
2449-6634 - Pojawia się w:
- Journal of Marketing and Consumer Behaviour in Emerging Markets
- Dostawca treści:
- Biblioteka Nauki