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    Wyświetlanie 1-2 z 2
    Tytuł:
    Modelling the effectiveness index of digital marketing strategy oriented to increase the popularity of maritime education
    Autorzy:
    Mickienė, R.
    Valionienė, E.
    Powiązania:
    https://bibliotekanauki.pl/articles/2063974.pdf
    Data publikacji:
    2021
    Wydawca:
    Uniwersytet Morski w Gdyni. Wydział Nawigacyjny
    Tematy:
    Maritime Education and Training
    Popularity of Maritime Education
    Maritime Education
    Knowability Index
    Effectiveness Index
    Digital Marketing
    Digital Marketing Strategy
    System in Lithuania
    Opis:
    Digitization of the maritime transport formed a paradoxical situation of an increased interest in informatics and data sciences among youth, whilst the level of interest of these programmes in the maritime education and training (MET) field remained relatively low. Based on theoretical modelling the solution to the problem is divided in two parts, one of which is related to adding data sciences to MET and the other refers to increasing intensity of digital advertising to solve the problem of low knowability index (KI) of MET. The research showed that KI is the output of effective digital marketing strategy. Thus, all parameters characterizing effectiveness could be divided into categories and by applying AHP methods the weight of each criteria could be assessed. Based on the weights and on the analytical measurements collected from monitoring tools the KI was calculated. Analysis of KI component and whole KI found out main ways of increasing MET popularity, which could be implemented through on increasing advertising intensity in the social networks the whole year and also by adding new content which are related within the digitization into MET study programmes’ modules.
    Źródło:
    TransNav : International Journal on Marine Navigation and Safety of Sea Transportation; 2021, 15, 3; 559--567
    2083-6473
    2083-6481
    Pojawia się w:
    TransNav : International Journal on Marine Navigation and Safety of Sea Transportation
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Effectiveness of current technology in GHG reduction – A literature survey
    Autorzy:
    Klakeel, T.
    Anantharaman, M.
    Islam, R.
    Garaniya, V.
    Powiązania:
    https://bibliotekanauki.pl/articles/24201381.pdf
    Data publikacji:
    2023
    Wydawca:
    Uniwersytet Morski w Gdyni. Wydział Nawigacyjny
    Tematy:
    effectiveness evaluation
    greenhouse gas
    literature review
    marine environment
    IMO guidelines
    hydrogen fuel cell
    heavy fuel oil
    energy efficiency design index
    Opis:
    In 2018 during the 72nd session of the Maritime Environmental Protection Committee (MEPC) IMO adopted its initial strategy for the reduction of greenhouse gas emissions (GHG) from the ships to meet the Paris Agreement Goals, 2015. This is considered as a major milestone in formulizing a clear strategy by IMO towards its objective of reducing the global GHG emissions from the ships. The strategy had two primary objectives: the first was to decrease total annual GHG emissions by at least 50% by 2050 compared to 2008 levels. The second objective was to promote the phasing out of GHG emissions entirely. In 2020, the International Maritime Organization (IMO) conducted a study which revealed that greenhouse gas (GHG) emissions from shipping had increased by 9.6%. The rise in global maritime trade was identified as the main factor behind this increase. IMO's 2020 study also concluded that reducing GHG emissions by focusing only on energy-saving technologies and ship speed reduction would not be enough to meet the IMO's 2050 GHG reduction target. Therefore, greater attention needs to be given to the use of low-carbon alternative fuels. To understand the effectiveness of currently available technologies in reducing GHG emissions from ships, a literature survey was conducted in this study. The survey examined a range of related articles published between 2018 and 2022. This study aimed to identify the current stage and the quantity of literature available on various technologies and, more importantly, serve as a decision-making support tool for selecting a technology under specific circumstances in a quantitative manner. The technologies were divided into four groups: those that utilize fossil fuels, those that use renewable energy, those that use fuel cells, and those that use low-carbon or alternative fuels. The literature survey was conducted using Web of Science (WoS) and Google Scholar. The results of this study will also help to identify clear research gaps in comparing the effectiveness of various available technologies to reduce GHG emissions. Ultimately, the aim is to develop a comprehensive strategy that can be used to reduce GHG emissions from shipping and contribute to the global fight against climate change.
    Źródło:
    TransNav : International Journal on Marine Navigation and Safety of Sea Transportation; 2023, 17, 1; 171--176
    2083-6473
    2083-6481
    Pojawia się w:
    TransNav : International Journal on Marine Navigation and Safety of Sea Transportation
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-2 z 2

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