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Wyszukujesz frazę "Pluta-Olearnik, Mirosława" wg kryterium: Autor


Wyświetlanie 1-2 z 2
Tytuł:
Usługi kształcenia na poziomie wyższym – modele i czynniki rozwoju
Autorzy:
Pluta-Olearnik, Mirosława
Powiązania:
https://bibliotekanauki.pl/articles/609778.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
services, education, university, models, development conditions
usługi, kształcenie, szkoła wyższa, modele, czynniki rozwoju
Opis:
The problem of the article concerns the development of education services at a higher level. In the first part the author discusses the basic models of higher education institutions in the US and Europe, noting the role of the market, government and academic environment. In the second part the author analyses the influence of contemporary economic, market and society conditions on the model of education at a higher level in Poland at the turn of the 20th century. Considerations are conducted on the basis of national and foreign literature sources, available reports and statistical publications. The last part contains reflections on the future of the higher education sector in Poland.
Artykuł nie posiada streszczenia w języku polskim.
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2015, 49, 1
0459-9586
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Multichannel selling – the key to success in retail
Autorzy:
Pluta-Olearnik, Mirosława
Jadach, Robert
Powiązania:
https://bibliotekanauki.pl/articles/611034.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Marii Curie-Skłodowskiej. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej
Tematy:
multichannel selling
integration of sales channels
retail
multichannel marketing
e-commerce
Opis:
Theoretical background: The rapid technological development of the past decade has exerted a major influence on consumer behaviours and created new ways of reaching customers. The contemporary consumer freely switches between brick-and-mortar, online and mobile sales channels, expecting that a product will be available any time, any place. Such behaviours pose a serious challenge to retail enterprises, in particular in the context of integrating offlne and online sales channels.Purpose of the article: This paper aims to determine the extent to which contemporary enterprises need to implement multichannel strategies to ensure access to goods and services in order to satisfy the increasing expectations of purchasers and gain advantage in the highly competitive market. A broader thread of the discussions concerns the transformation of the so-called business models taking place in the present retail sector in Poland and across the globe.Research methods: The problem discussed in this paper required a review of the relevant international literature at the initial stage in order to determine the results of theoretical and empirical research on the development of multichannel selling in the retail market in light of changing consumer purchasing preferences. The following available bases were used: ScienceDirect, Taylor & Francis Online, Emerald and SAGE Journals, as well as online research of market reports and statistical studies, which contributed to the analysis of the transformations occurring in the retail sector.Main findings: This paper indicates two major marketing consequences for the enterprises applying multiple channels in gaining access to goods and services. In order to rise to market challenges, retail enterprises must not only employ the multichannel selling strategy but also ensure its integrity. In the face of such challenges, a new approach in creating unique values and solutions in the areas of logistics, distribution, promotion and pricing policy is required. Online sale channels pose a challenge to retail enterprises, in particular as regards delivering identical experiences and a consistent offer to the consumer.
Źródło:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia; 2019, 53, 1
0459-9586
Pojawia się w:
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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