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Wyszukujesz frazę "media management" wg kryterium: Temat


Wyświetlanie 1-7 z 7
Tytuł:
Analiza sytuacji finansowej Radia Opole (2010-2013)
Autorzy:
Drosik, Adam
Powiązania:
https://bibliotekanauki.pl/articles/667353.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
public media
Radio Opole
media management
financing of public media
Opis:
The basis activity ofmedia, both public service and private is the realization of two functions: social mission and commercial. At this dualism, of which writes Robert Picard, is imposedin Polandorganizationaldualism associated with legallocation ofthe public broadcaster. On the one hand, public media imposed is the realization of specific tasks, called the mission of public media, and other public media operate as commercial companies. The situation is further complicated by the method of funding public media, where the income from the license fee only partially sufficient to cover the roles that public media imposes Polish legislator. This article is an analysis of the financial situation of one of the regional public radio stations - Radio Opole and also the voice in the debate calling for systemic change in the financing of public media in Poland.
Źródło:
Zarządzanie Mediami; 2014, 2, 3; 99-109
2353-5938
Pojawia się w:
Zarządzanie Mediami
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Prawno-etyczne uwarunkowania zarządzania mediami
Autorzy:
Nierenberg, Bogusław
Powiązania:
https://bibliotekanauki.pl/articles/643171.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
media management, ethical and legal rudiments of media organizations, Watergate scandal
Opis:
The article discusses ethical and legal conditions referring to media management. The following thesis is discussed: tendency for manipulative behaviors in the media is conditioned primarily by needs. Their expressions are rather independent from socio-economic system. For the purpose of proving the thesis the case study analysis was applied, including Watergate scandal, being the most substantial one and perceived widely as acknowledgment of the power of American democracy. The author proves that it is a faulty belief. An alternate element that proves the rightness of the assumed thesis is the analysis of legal documents referring to media institutions and deontological codes accepted by journalist associations.
Źródło:
Zeszyty Prasoznawcze; 2014, 57, 1
0555-0025
2084-3836
Pojawia się w:
Zeszyty Prasoznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wybrane aspekty zarządzania mediami
Autorzy:
Nierenberg, Bogusław
Powiązania:
https://bibliotekanauki.pl/articles/640280.pdf
Data publikacji:
2011
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
media management, system approach, new area of research, methodologies and research tools, structure of the media organizationsmedia management, structure of the media organizations
Opis:
Media management is a relatively new area of research. These are merely the beginnings of relevant methodologies and research tools. The article entitled Selected Aspects of Media Management constitutes an overview of current accomplishments within this area all over the world and in Poland as well. It also stands for an indicator of theoretical concepts that refer to media management. According to the author of this article, the system approach which pertains to media management seems to be one of the most useful within the scope of scientific recognition of this research area.
Źródło:
Zarządzanie w Kulturze; 2011, 12, 1
2084-3976
Pojawia się w:
Zarządzanie w Kulturze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Opcje strategiczne mediów publicznych - doświadczenia Polskiego Radia Gdańsk SA
Autorzy:
Kreft, Jan
Powiązania:
https://bibliotekanauki.pl/articles/667321.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
public media
management
strategy
radio
Opis:
The inconstancy of business and competition models influence the need for constant redefining of media enterprises strategy. In case of polish regional radio station companies, the destabilization of subscription revenue and rules governing their division is an additional factor underlining the instability of management conditions. The purpose of this article is to demonstrate that in the face of persistent destabilization of external factors, public media companies have limited strategic choices and may maximize their income by increasing activity in the advertising market and value co-creation with the users of media products. The paradox of those companies actions lies in the fact that they seek for stabilization of their financial situation in the highly competitive and unstable advertising market and that the forced competition with other commercial media must accompany carrying out the public media mission. Those solutions are based on the example of the Polish Radio Gdańsk SA.
Źródło:
Zarządzanie Mediami; 2015, 3, 1; 1-19
2353-5938
Pojawia się w:
Zarządzanie Mediami
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Polityka lęku? O możliwości badania polskiego dyskursu politycznego z perspektywy teorii opanowywania trwogi
Autorzy:
Ścigaj, Paweł
Powiązania:
https://bibliotekanauki.pl/articles/643201.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
Terror management theory (TMT), political discourse, media impact
Opis:
Anxiety is one of the most fundamental social phenomena nowadays. It has important impact on our societies, especially after the terrorist attack of 11/9/2001. It shapes social processes and plays a vital role in political activity. It has also become significant as an object of scientific research. Among many research perspectives that take into account different causes and consequences of anxiety existence in social processes, Terror management theory (TMT) is especially inspiring and promising. According to TMT, human beings are aware of the inevitability of death and that leads them to feel an overwhelming terror. It is managed by the maintenance of cultural worldviews and high self-esteem which allows to return to psychological equanimity. Some attitudes arise when terror appears, for example: high nationalism, high conformism and acceptance for charismatic leaders. This paper considers the possibility of applying TMT in research on Polish political discourse after Smoleńsk plane crash of 10/04/2010. The constant exposition of mortality in the Polish media after the tragic flight in which 96 well known politicians and social leaders, including the President Lech Kaczyński died, should lead to reveal the mechanism described by TMT.
Źródło:
Zeszyty Prasoznawcze; 2014, 57, 2
0555-0025
2084-3836
Pojawia się w:
Zeszyty Prasoznawcze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Rozregulowany zegar telewizji, czyli w jaki sposób współczesne media zarządzają naszym czasem
Autorzy:
Skorus, Jacek
Powiązania:
https://bibliotekanauki.pl/articles/667302.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
television programming
time shifted viewing
new model of media consumption
digital content
commercialization of our privacy
management of TV audience
social media
Opis:
The main issue discussed by the article concerns the question what new digital media do to traditional TV audience and how new technologies are changing television programming and the way of viewing and consumption of this medium. Technological conditions of new mobile media are a decisive part of this change, which, at the same time, is not neutral, as it poses a threat of commercialization of our privacy.
Źródło:
Zarządzanie Mediami; 2015, 3, 1; 77-91
2353-5938
Pojawia się w:
Zarządzanie Mediami
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Przydatność metod badania potrzeb odbiorców internetowych serwisów informacyjnych w kontekście zarządzania informacją-produktem Marcin Laberschek
Autorzy:
Laberschek, Marcin
Powiązania:
https://bibliotekanauki.pl/articles/640201.pdf
Data publikacji:
2011
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
information as product, information management, reserch of information consumers, media product, construction of new information, needs of information consumers, site-centric research, user-centric research, information usability research, permanent eval
Opis:
The content of this study remains aligned with present-day research designs which perceive the journalism information as a market good, i.e. a product. The product management consists in devising strategies which make the marketed product exceptional, let it excel the competition and match the client needs. However, these needs should at first be examined. The paper analyses the methods of researching client needs and organizes them from the point of view of their usefulness in the management of information perceived as a product.
Źródło:
Zarządzanie w Kulturze; 2011, 12, 1
2084-3976
Pojawia się w:
Zarządzanie w Kulturze
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-7 z 7

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