Temat: advertisement - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Reklama teatralna w nowych mediach
Autorzy:: Rak, Dorota
Powiązania:: https://bibliotekanauki.pl/articles/667294.pdf
Data publikacji:: 2014
Wydawca:: Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:: theatre
advertisement
new media
social media
internet
Opis:: This article is a result of research of chosen Polish theatre advertising activity in new media. An author tried to extract their forms, starting from definitions of the “new media” and “theatrical advertisement”. She attempted to bring examples of the internet and off-line advertisements in the new media, using by theaters. The article is complemented by a list of the analyzed theaters and their presence in social media as a one of the form of advertisement in the new media.
Źródło:: Zarządzanie Mediami; 2014, 2, 1; 29-49
2353-5938
Pojawia się w:: Zarządzanie Mediami
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 2.

Tytuł:: O powiązaniach funkcji zarządzających i dziecięcej teorii umysłu: wnioski z badań metodą mikrogenetyczną
Autorzy:: Kosno, Magdalena
Powiązania:: https://bibliotekanauki.pl/articles/637012.pdf
Data publikacji:: 2010
Wydawca:: Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:: advertisement, children, persuasion, understanding, media gender schemata, perceived reality
Opis:: Relation between executive functions and theory of mind in the light of microgenetic approachResearch of numerous international and Polish development psychologists (Carlson and Moses, 2001; Hughes, 1998; Perner and Lang, 2002; Perner, 1998; Skórska, 2004; Putko, 2004; 2008; Kielar-Turska, Białecka-Pikul and Skórska, 2006; Bazak, 2009) point to a relation between executive functions (EF) and a theory of mind (ToM). Character of this relation is subject to research and scientific disputes (Putko, 2008), but the relation remains hypothetical. Presented research concerns the relation between EF and ToM in children aged 3 to 4 i.e. the period during which both functions develop. Microgenetic approach was used to verify the hypothesis. Children with high and low level of EF were selected from 98 children aged between 3;9 and 4;3. In 10 meetings, participants were solving several types of tasks measuring ToM. Subsequently, the measurement of EF was re-performed. Results of the research confi rm the relation between EF and ToM. Besides, microgenetic approach has made it possible to observe that children aged between 3 and 4 characterised by different levels of EF development differ in acquiring abilities of mental states understanding in other people.
Źródło:: Psychologia Rozwojowa; 2010, 15, 1
1895-6297
2084-3879
Pojawia się w:: Psychologia Rozwojowa
Dostawca treści:: Biblioteka Nauki

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Skocz do pozycji: 3.

Tytuł:: Teksty na granicy języka
Autorzy:: Warchala, Jacek
Powiązania:: https://bibliotekanauki.pl/articles/650363.pdf
Data publikacji:: 2014
Wydawca:: Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:: tekst, advertisement, connotation horizon, visualization, visual culture, rhetoric, advertising campaign
Opis:: The present article deals with the issue of text and textuality in such „unstable” and not-so-easy-to-grasp forms as advertising campaigns. The main contention of the article is that we need to reformulate the classical concept of text based on verbal transmission, and enhance it by taking into account visual elements as well as such formally indefinite phenomena as presuppositions and inferences. This is also implied by the necessity to reformulate the concept of intention and by the assumption that the text is always „text for a receiver”, or something that is contituted by the latter’s intention.
Źródło:: Konteksty Kultury; 2014, 11, 3
2353-1991
Pojawia się w:: Konteksty Kultury
Dostawca treści:: Biblioteka Nauki

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