- Tytuł:
-
Skala wykorzystania innowacyjnej strategii zarządzania relacjami z klientami CRM. Wybrane wyniki badań
The Scale of Employment of Management Relationships with CRM Customers Innovative Strategy. Selected Research Results - Autorzy:
-
Olszak, Celina M.
Bartuś, Kamila
Billewicz, Grażyna - Powiązania:
- https://bibliotekanauki.pl/articles/586508.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Badania ankietowe
Marketing relacji
Strategia obsługi klienta
Strategia zarządzania
Zarządzanie Kontaktami z Klientem
Customer Relationship Management (CRM)
Customer service strategy
Management strategy
Questionnaire survey
Relationship marketing - Opis:
- In this paper, the place of customer relationship management, especially CRM systems in the overall business strategy of the organization is presented. A thesis that effective use of CRM systems requires the formulation the strategy of customer relationship management in organization was formulated. For the purpose of proving this thesis a direct research was carried out. Presentation of research methodology, especially the description and analysis of the results are the Basic contents of the paper. Based on the research results a number of interesting conclusions was formulated. The most important conclusion is that under a national conditions information system, not developed a strategy of customer relationship management imposes the shape of business processes. Obtained data shows that managers are oriented to software vendors, not the strategy of customer relationship management.
- Źródło:
-
Studia Ekonomiczne; 2014, 183 cz 1; 205-218
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł