Temat: Terminology of science - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Konceptualizacja pojęcia public relations
Conceptualization of Public Relations
Autorzy:: Deszczyński, Przemysław
Powiązania:: https://bibliotekanauki.pl/articles/586462.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Ekonomiczny w Katowicach
Tematy:: Public relations
Terminologia ekonomiczna
Terminologia naukowa
Economic terminology
Terminology of science
Opis:: The aim of this article is an attempt to conceptualize the notion of public relations and initiate discussion and strive to find answers for the following questions: what is public relations nowadays in 2012? What is its position in Polish science, particularly within the area of economic sciences? What is the difference between public relations and marketing? The whole article is preceded by identification of key stimulants of public relations development in historical perspective, review of previous attempts to define public relations along with author's own proposal of comprehension of public relations and distinguishing its most important forms.
Źródło:: Studia Ekonomiczne; 2013, 157; 204-216,
2083-8611
Pojawia się w:: Studia Ekonomiczne
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: Klient organizacji publicznej
The "Client", "Customer" or "Consumer" of Public Organizations
Autorzy:: Chrisidu-Budnik, Agnieszka
Powiązania:: https://bibliotekanauki.pl/articles/587398.pdf
Data publikacji:: 2013
Wydawca:: Uniwersytet Ekonomiczny w Katowicach
Tematy:: Klient
Konsument
Organizacje pożytku publicznego
Terminologia naukowa
Usługi publiczne
Consumer
Customer
Public benefit organisation
Public services
Terminology of science
Opis:: The consumption of public services is more complex than consumption of private goods and s services. Many different terms have been used to describe public services users. In particular, the article identifies the different terms that have been used in public sector, including "client", "customer", "consumer". In very brief and general terms client is often seen as the quintessential welfare state user, the passive recipient of professional knowledge. Customer is linked with quality of public service and performance indicators and performance information. Consumer is linked with choice and competition. The figure of customer and consumer have been central to the institutional reforms later became known as New Public Management.
Źródło:: Studia Ekonomiczne; 2013, 169; 11-18
2083-8611
Pojawia się w:: Studia Ekonomiczne
Dostawca treści:: Biblioteka Nauki

Artykuł

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