- Tytuł:
-
Znaczenie nietradycyjnych kanałów dystrybucji ubezpieczeń w Polsce w latach 2007-2012
The Importance of Non-Traditional Insurance Distribution Channels in Poland in 2007-2012 - Autorzy:
-
Wieczorek-Kosmala, Monika
Staszel, Aneta - Powiązania:
- https://bibliotekanauki.pl/articles/586337.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Kanały dystrybucji
Rynek ubezpieczeniowy
Sprzedaż
Ubezpieczenia
Distribution channels
Insurance market
Insurances
Sale - Opis:
- The purpose of the paper is to analyse the chosen aspects of direct and indirect insurance sales in Poland with the goal to indicate the importance of non-traditional insurance distribution channels over a given period of time. The changes of the importance of non-traditional insurance distribution channels is interpreted with regard to the changes of the share of gross premium written within a given direct or indirect distribution channel in the total direct or indirect gross premiums written, respectively. The analysis of data confirmed that the importance of some non-traditional insurance distribution channels is growing, whereas the importance of others is declining. Additionally, the data showed that the importance of a given non-traditional channel is related to insurance branch (life or non-life).
- Źródło:
-
Studia Ekonomiczne; 2014, 198 cz 2; 236-246
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł