- Tytuł:
- Discovering Patterns of Users Behaviour in an E-shop - Comparison of Consumer Buying Behaviours in Poland and Other European Countries
- Autorzy:
-
Łapczyński, Mariusz
Białowąs, Sylwester - Powiązania:
- https://bibliotekanauki.pl/articles/589147.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Handel elektroniczny
Zachowania klientów
Customer behaviour
E-commerce - Opis:
- The goal of this article is to analyze behaviour patterns of customers to an e-shop offering clothing for women. The authors discovered the sequences of selected products from the store (web clickstream analysis) and conducted market basket analysis by using popular association rules. IP addresses of visitors that were obtained from web logs enabled identification of the user's country of residence. Geolocation was the basis of comparison of consumer buying behaviours in Poland and other European countries.
- Źródło:
-
Studia Ekonomiczne; 2013, 151; 144-153
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł