- Tytuł:
-
Wykorzystanie narzędzi blog miningu w pracy menedżera public relations i dziennikarza
The Application of Blog Mining Tools by PR Managers and Journalists - Autorzy:
-
Kania, Krzysztof
Kozłowski, Rafał
Łukaszewicz, Wojciech - Powiązania:
- https://bibliotekanauki.pl/articles/585964.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Media informacyjne
Menedżer public relations
Przywództwo
Public relations
Information media
Leadership
Public relations manager - Opis:
- Nowadays organizations seek for effective methods of acquiring, analysing and implementing the relevant information from the Internet, where enormous amount of information appears continuously and chaotically. One of the proposals aimed at reducing the effort and cost is to track and analyse the Internet content automatically. Based on the empirical study on blogs from Onet.pl, the paper presents the tool for automatic content analysis. The presented tool can complement work of PR managers and it may become the alternative to traditional methods and techniques of content analysis in the near future.
- Źródło:
-
Studia Ekonomiczne; 2013, 157; 34-46
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł