Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

English (EN)·Polski (PL)·Yкраїнський (UK)
Przejdź do strony domowej biblioteki Centralna Biblioteka Wojskowa Link otwiera się w nowym oknie Logo biblioteki Prolib Integro - strona głównaCentralna Biblioteka Wojskowa

Wyszukujesz frazę "campaign," wg kryterium: Temat

  Lista filtrów
Wyrównaj
Wyświetlanie 1-15 z 26
Tytuł:
Permanent campaign in Poland – causes, elements, importance
Autorzy:
Zaręba, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/514810.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
permanent campaign
political campaign
political communication
Opis:
A permanent campaign is one of the elements of political communication. It can be observed as a process since at least 2004. The aim of this analysis is the description of the phenomenon of the permanent campaign in Poland in terms of its genesis, elements and importance. The permanent campaign inPoland depends on several factors. First of all, its existence is possible thanks to the development of new media, political advising, and media visibility of politician’s activity. The permanent campaign has lasted in Poland since 2004. It is connected with the development of political consulting and the appearance for the first time in Poland of specific media performances, such as inquiry committees. They were a kind of media attraction for viewers. An important element of the permanent campaign is the functioning of a multi-dimensional conflict between the rulers and the opposition. Antagonism is usually based on a different system of values, is difficult to eliminate, is profitable for both sides of the conflict, because it arouses the interest of the media and the audience’s attention.
Źródło:
Political Preferences; 2016, 13; 97-113
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Impact of negative political campaigns on the effectiveness of communication (cognition, emotions and voting behavior)
Autorzy:
Světlík, Jaroslav
Powiązania:
https://bibliotekanauki.pl/articles/514501.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
political campaign
negative political campaign
political advertising
negative advertising
Opis:
Negative political advertising and its effectiveness has always been the concern of not only political scientists, but also sociologists and marketing experts. This specific form of advertising is also increasingly used in the Czech political environment. The author focused on the answers to such questions as: what are the effects of this form of political advertising from the perspective of persuasive linear models, which are actually based on cognition, emotion and conative/voting behavior. Based both on international research carried out in this area and facts from Czech republic, he notes that voters perceive this form of advertising as one that offers them more information, attracts a greater degree of attention and more trust than in the case of positive advertising. Taking into account emotional effects, this form of political advertising is often followed by disgust, fear and other negative reactions. These are, however, strong incentives that subsequently bring some negative effects in voter`s conative/behavioral activities. These include in particular the reluctance to vote, negative public sentiment and escalating political cynicism. In the evaluation of the effectiveness of negative political campaigns what should also be taken into account is their cultural environment. What could be effective in the US may not be very effective in countries with different cultural values shaped their historical development and by existing cultural dimensions of these countries.
Źródło:
Political Preferences; 2016, 13; 125-138
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Values versus Interests Dynamics of Parliamentary Campaigns
Autorzy:
Rafałowski, Wojciech
Powiązania:
https://bibliotekanauki.pl/articles/514437.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
party strategy
electoral campaign
campaign dynamics
emotions in politics
inequality
Opis:
The paper explores the dynamics of parliamentary campaigns in Europe. Results obtained in the fields of pharmacology and psychology indicate that the emotional tension among the electorate rises as the election day draws closer. Therefore, parties should adjust their campaigning strategies accordingly. I am attempting to verify whether these dynamics influence the proportion between interest and value-related appeals within party communication. Using newly collected data from the Comparative Campaign Dynamics Project, I demonstrate that there is no general tendency towards the increasing saliency of either of the dimensions. However, the relationship under scrutiny becomes strong and robust after the moderating effects of inequality have been accounted for. Most strikingly, as the election draws closer, parties tend to focus more attention on economic issues only if the country experiences high or rising rates of inequality.
Źródło:
Political Preferences; 2018, 19; 31-51
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Reclaiming the House of the Representatives from Republicans: Case Study of Districts TX-32 and NJ-3
Autorzy:
Tomaszewski, Norbert
Powiązania:
https://bibliotekanauki.pl/articles/514535.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
political campaign
social media
midterms
endorsement
Opis:
2018 midterm elections in the United States allowed more ethnically and racially diverse candidates to become members of the Congress. The use of social media tools helped them to reach out to their community and get out the vote, which is especially important in Democratic campaign tactics. The article, by focusing on Colin Allred's and Andy Kim's Congressional bids, focuses on how their issue-oriented campaigns helped to mobilize the liberal voters. Furthermore, by analysing the rapidly changing demographics, it tackles the crucial question: do they mean the doom of the Republican Party?
Źródło:
Political Preferences; 2019, 23; 37-54
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Poparcie kandydata przez lidera partii a decyzje wyborców. Badania elektoratu
Support the candidate by the party leader and the decisions of voters. Electoral study
Autorzy:
Łukasik-Turecka, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/514572.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
election campaign
election advertising
irradiation technique
Opis:
Competition in the elections makes it necessary for the participants to seek different ways of standing out from the others. One of the ways is to utilize the rule of the authority. The mechanism of the irradiation technique causes positive feelings to radiate from a person well-known to and respected by an electorate onto a less well-known person but connected with the former even through having a photo together. The aim of the paper is to show what position those polled took on the issue of using the rule of the authority in the election campaigns in 2014. The results of surveys conducted in the autumn of 2014 clearly show which party electorates are prone to be influenced by this type of advertising, whether by being directly told by the party leader which candidate should be voted for, or by the candidate’s photo together with the party leader or chairman.
Źródło:
Political Preferences; 2015, 10; 121-132
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The picture(s) of campaign. The 2011 electoral campaign in major news bulletins
Autorzy:
Seklecka, Aleksandra
Powiązania:
https://bibliotekanauki.pl/articles/514693.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
electoral campaign in Poland
news bulletin
Opis:
The article is focused on analysis the manner of presentation of data considering the electoral campaign in major information services during parliamentary campaign in Poland in 2011. This concerns the kinds of the subjects presented, the choice of context, politicians’ statements and the comment. An important question is whether we deal with a uniform image of the campaign or whether this image is different for particular stations. For that reason, what was investigated were the evening emissions of news bulletins of the most popular television stations, that is TVN („Fakty”), Polsat („Wydarzenia”) as a private television and TVP 1 („Wiadomości) as public television. The article consist of five most important parts: subjects, where author analyze key issues of particular campaign; pictures where are presented images accompanying main issues; faces, which are focused on main actors of campaign; and finally role of journalists who present information.
Źródło:
Political Preferences; 2013, 4; 153-167
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Społeczne postrzeganie metody door-to-door
Public Perception of the Door-to-Door Method
Autorzy:
Łukasik-Turecka, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/514767.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
door-to-door method
election campaign
Opis:
The present text discusses the opinions of the Poles on the method of conducting the election campaign, which consists in the election candidate or his/her representative directly visiting homes of voters (the door-to-door method). The objective of the study described in this article was to find out whether the door-to-door method is regarded by voters as helpful to the candidate in the election and to what extent the voters are inclined to receive at their homes the candidate conducting the election campaign.
Źródło:
Political Preferences; 2016, 12; 181-198
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Siła celebrytów w kampanii wyborczej
The strength of celebrities in the election campaign
Autorzy:
Olczyk, Tomasz
Powiązania:
https://bibliotekanauki.pl/articles/514395.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
celebrity politician
celebritization
celebrities
election campaign
Opis:
The article presents analysis of perceptions of electoral chances of celebrity candidates, and opinions about influence of celebrity endorsements on voters decisions among voters in the 2014 European Parliament elections and local elections in the same year in Poland.From 30% up to 50% of electorates of all except one party agree with the preposition that celebrities have bigger chances to win elections than traditional politicians. The only exception are voters of New Right of Janusz Korwin–Mikke. Up to 57% of electorates tend to agree with claims that celebrity endorsement have significant influence on voters decision. In this case neither party identification nor declared ideology is significant differentiator. These findings interpreted in terms of the low information rationality theory suggest that utilisation of celebrity in electoral campaings my serve as an important cue for a low information voters.
Źródło:
Political Preferences; 2015, 10; 147-157
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Emmanuel Macrons 2017 and 2022 Presidential Campaigns: Selected Aspects
Autorzy:
Pruchnicka, Paulina
Powiązania:
https://bibliotekanauki.pl/articles/20697009.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
France
Emmanuel Macron
election campaign
presidential election
Opis:
The aim of this article is to analyse Emmanuel Macron's 2017 and 2022 election campaigns. The first part of the article focuses on Macron's 2017 campaign, taking into account elements specific to election campaigns, such as election slogans, social media activity, the electoral programme, television debates, and describes the main themes of the election campaign, along with a discussion of the results of the first and second rounds of the election. An analogous analysis is then presented in relation to the 2022 election campaign. The issue of the war in Ukraine and its role for the campaign taking place at the same time is highlighted. The paper concludes by considering the differences noted in the two campaigns run by the leader of the En Marche!/ Renaissance.
Źródło:
Political Preferences; 2023, 31, 1; 31-46
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Rola mediów społecznościowych w komunikacji partii politycznych i podejmowaniu decyzji wyborczych przez ich wyborców
The role of social media in the communication of political parties and the impact of them on voters’ decisions
Autorzy:
Bodys, Marta
Powiązania:
https://bibliotekanauki.pl/articles/514483.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
social media
election campaign
parliamentary elections
website
Opis:
The role of using of social media by the Polish political parties to communicate with internet users is still growing. Aricticle shows how voters are assessing credibility of political parties’ communication in social media and how they evaluate the impact of this communication on their decisions on election day. Article is based on polle results which was conducted after the parliamentary elections in 2015. The voter assessed communiation of political parties such as: Civic Platform, Law and Justice, Kukiz’15, Polisch People’s Party, United Left, .Modern, Together.
Źródło:
Political Preferences; 2016, 12; 165-179
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Przekaz polityczny oparty na wynikach ewaluacji. Analiza przykładu kampanii prezydenckiej w Polsce w 2015 roku
The political message based on the results of the evaluation. The analysis of the example of the presidential campaign in Poland in 2015
Autorzy:
Apolinarska-Pres, Dagmara
Powiązania:
https://bibliotekanauki.pl/articles/514560.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
evaluation
research results
presidential election
election campaign
Opis:
The main research problem of this article is whether the political message, that was addressed to voters in the presidential election from 2015, was based on the results of the evaluations or of the socio-economic researches were conducted by the research centers. The political views and slogans, which were presented by the candidates for the President of Poland during the campaign in 2015, were analyzed to answer the main research problem. The theoretical framework of the evaluation and the process of evaluation researches on the example of the managing authority of the operational program were described in the first part of this article. The European experience of utilization the evaluation results by the political class and the analysis of the presidential campaign from 2015 in reference of constructing political arguments with the results of the evaluation were presented in the second part. The author concludes that the results of the evaluation were marginally used during the campaign. The political arguments, that were used by candidates for the President of Poland, were mostly limited to recall simple figures, expert and public opinion, although in some cases the politics referenced to the results of the studies and reports. However, it is impossible to conclude if one of these studies was an evaluation research.
Źródło:
Political Preferences; 2017, 15; 23-41
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
European Parliament Elections in Lithuania: Populist Competition in the Shadow of the Presidential Vote
Autorzy:
Aleknonis, Gintaras
Powiązania:
https://bibliotekanauki.pl/articles/514527.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
European Parliament
Lithuania
elections
campaign
electoral slogan
populism
Opis:
The 2014 European Parliament elections in Lithuania were successful for mainstream political parties: no new-born political movement came up in the political scene; no open Euro-sceptic party was able to gain any seats. But such a victory came at a price: the major European topics (joining the euro-zone, land-ownership by the foreigners) were left aside; the EP electoral campaign was overshadowed by Presidential elections with populist discussions about Russian threats and national security. The coincidence of two political campaigns boosted the voter turnout and made a significant impact on the distribution of MEP seats; because of the higher turnout, smaller parties were able to enter the EP, while two established parties with devoted core voters suffered some losses compared to the 2009 EP elections.
Źródło:
Political Preferences; 2014, 9; 39-56
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Strażnik demokracji czy relikt przeszłości? Dyskusje nad zasadnością stosowania ciszy wyborczej
An upholder of democracy or a relic of the past? A debate on the validity of election silence application
Autorzy:
Zaborski, Marcin
Powiązania:
https://bibliotekanauki.pl/articles/514485.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
electoral silence
election survey
political campaign
democracy
voters
Opis:
The article focuses on the issue of election silence, the range of its applicability and significance for the Polish democratic system. It describes in detail the legal perspective of the phenomenon at the same time illustrating its actual impact on the functioning of party competition and electoral decision-making process. The primary goal of this paper is to present the results of empirical studies on the importance of pre-election polls for the development of the actual support of voters. Empirical verification has been applied to a thesis which assumes that the publication of opinion polls in support of candidates or political parties during election campaigns should be forbidden longer than just during election silence. The results were also correlated with the declared political preferences of the respondents, which allowed the author a more detailed analysis of the revealed regularities.
Źródło:
Political Preferences; 2013, 7; 25-41
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Orange Is The New Blue?
Autorzy:
Tomaszewski, Norbert
Powiązania:
https://bibliotekanauki.pl/articles/2032677.pdf
Data publikacji:
2021
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
political campaign
social media
Orange County
Democratic Party
Opis:
The 2018 midterm elections brought many surprises when talking about election results on Congressional level. One of them was definitely Democrats picking up four seats in the Orange County, which for many years was a Republican heartland in California. What happened? Was this just a one-time thing or a sign of blue wave in Donald Trump's era? The four case-studies of Democratic political campaigns will not only try to answer these questions, but also predict how should Republicans respond taking the example of 2020 elections.
Źródło:
Political Preferences; 2021, 29; 60-76
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Prime Ministers on Twitter: Mateusz Morawiecki and Andrej Babiš during the 2019 European election campaign – two models of communication
Autorzy:
Rawski, Tomasz
Budzyńska-Daca, Agnieszka
Rusin Dybalska, Renata
Powiązania:
https://bibliotekanauki.pl/articles/1375462.pdf
Data publikacji:
2021-07-03
Wydawca:
Uniwersytet Śląski. Wydział Nauk Społecznych
Tematy:
Twitter
election campaign
Mateusz Morawiecki
Andrej Babiš
image building
Opis:
The aim of this paper is to analyse Twitter activity of Prime Ministers of Poland and of the Czech Republic, Mateusz Morawiecki and Andrej Babiš respectively, during the 2019 European Parliament election campaign with the special focus on their ways of creating, imposing and reproducing the campaign discourse. It examines especially the person-alization of the election campaign, namely using the election-related activities to promote their image. Also, the im-portance of hashtags as a strategy for building discursive styles is explored and ways of using political pretexts e.g. the Europe Day to introduce election themes are compared. In this context the answer to the following question pre-sents itself as a research challenge: to what extent PMs’ tweets impact the course and the dynamics of the campaign and to what extent it is just dry information, a press commentary?
Źródło:
Political Preferences; 2021, 28; 5-22
2449-9064
Pojawia się w:
Political Preferences
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 26

Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies