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    Wyświetlanie 1-3 z 3
    Tytuł:
    Komunikacja polityczna za pośrednictwem Internetu przez pokolenie Y
    Political communication of generation Y via the Internet
    Autorzy:
    Widera, Wiktor
    Powiązania:
    https://bibliotekanauki.pl/articles/514387.pdf
    Data publikacji:
    2017
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    political offer
    politics
    voters
    relations
    political activity
    Internet
    Opis:
    The aim of this article is to present a fragment of the research results obtained during the implementation of the research project: "Communicating Policy Actors". The research was aimed at diagnosing the activity of the "Y" generation in political communication via the Internet. The research was conducted among the community of students studying in Katowice, at faculties of science, journalism, communication and new media. Apart from the assumed above-average use of new media tools by students, the rationale for directing research at students was their potential participation in professional life, in which they are consulted on everyday political activities. The research hypothesis was that the respondents were aware of the importance of their participation in political communication.
    Źródło:
    Political Preferences; 2017, 17; 173-182
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Internet jako interaktywne narzędzie pozycjonowania ofert politycznych
    The Internet as an interactive tool that positions political offers
    Autorzy:
    Widera, Wiktor
    Powiązania:
    https://bibliotekanauki.pl/articles/514789.pdf
    Data publikacji:
    2016
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    Internet
    political offer
    segmentation
    offer positioning
    social media
    Opis:
    Technological progress has revolutionized the contemporary market and communication in every area and dimension. As a result of the emergence of many new opportunities, targeted messages and increase the volume of marketing messages that reach a wide audience, consumers are becoming more demanding. Gaining their trust is much harder today than ever before. The development of the media caused the appearance of adverse syndromes in the functioning of modern democracy. The focus on capturing the viewer at all costs by the mass media makes public political discourse “howled down” by presented in the media discourse elites. In this situation, the entity due to the fear of being ostracized by society, takes only the topics of the mass media and expresses opinions similar to the opinions expressed by these media. This leads to darkening political discourse. The model that favours the civic discussion of political action is based on the contacts “face to face” thus, model “one to one”. New opportunities for interactivity, above all, increasing availability and ease of use of ICT (information and communication technologies), forces the actors to the political scene to change their approach to the voters. This new approach creates a model of communication very close to meeting “face to face”, but in a virtual environment (Kowalik). The tools of new media not only facilitate positioning of political offers, but also by its interactivity, implement this model in the area of virtual space. This is especially important in the space in which successive generations of voters are present today. According to Adamski (2010: 252), the Internet can not rather be considered only as means of mass media. Instead, it is a kind of communication environment in which both the communication to an individual and the means of mass communication can operate. Batorski, defines the internet as metamedium because it contains, at least it allows to create virtually any media properties. The aim of the article is to point out the importance of the Internet in political marketing by the perception of marketing products and services. This perception comes from the broader analysis, conducted by the author, and contains the issue of penetration methods, techniques and instruments of marketing for the economic social area. Article responds to the hypothesis that politicians do not exploit fully the possibility of building an interactive relationship with the voter via the Internet that can contribute to the success of the election.
    Źródło:
    Political Preferences; 2016, 12; 211-228
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Value marketing as a Determinant of Forming a Political Offer in the Process of Communication between Politicians and Voters
    Autorzy:
    Widera, Wiktor
    Powiązania:
    https://bibliotekanauki.pl/articles/514622.pdf
    Data publikacji:
    2018
    Wydawca:
    Uniwersytet Śląski. Wydział Nauk Społecznych
    Tematy:
    value
    value marketing
    provision of value
    voter
    politician
    political offer
    political market
    Opis:
    At the heart of the concept of value marketing is the evolution of its use. Starting with a mere information about the presence of a product on the market, through subsequently satisfying the needs of the buyer of the product or service, to finally reaching a full dialogue between the bidder (offerer) and the customer. This relationship is based, inter alia, on the common definition of the characteristics of the desired goods and their adjustment to the values indicated by the customers. Also, important values for the buyer of a political product should be similarly shaped in the marketing sense. Creating bonds, the partnership relations between the exchange parties on the political market is a mechanism that makes this process very effective. The article points to the “value” present in the political product and explains how it is created. It also analyses two key contexts of what “value” is, describes marketing and its core tools on the economic and political market. The author of the paper makes a hypothesis that “value” as the core of the political offer generated by the politician-voter relationship is of fundamental importance in political transactions and is at the same time a determinant of electoral decision.
    Źródło:
    Political Preferences; 2018, 18; 91-102
    2449-9064
    Pojawia się w:
    Political Preferences
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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