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Tytuł:
Wizualna teoria ugruntowana. Podstawowe zasady i procedury
Visual Grounded Theory. The Basic Rules and Procedures
Autorzy:
Konecki, Krzysztof T.
Powiązania:
https://bibliotekanauki.pl/articles/1373747.pdf
Data publikacji:
2012
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
grounded theory
visual grounded theory
visual studies
visual ethnography
visual data
qualitative research
qualitative data analysis
Opis:
The article presents the basic concepts and methodological procedures of grounded theory methodology that uses visual data and is called visual grounded theory. It uses the visual data to con¬struct categories, theoretical properties of categories for action and visual phenomena that manifest themselves as processes. Present article introduces, therefore, the rules and procedures for visual grounded theory based on both my own, and other authors research experience. In order to bet¬ter illustrate the procedures in question, there are presented examples of these studies. The visual analysis is conducted at four levels: creating an image, its presentation, its content and structure and its reception. It is the basis for the concept of multislice imagining and visual grounded theory helps to reconstruct it.
Źródło:
Przegląd Socjologii Jakościowej; 2012, 8, 1; 12-45
1733-8069
Pojawia się w:
Przegląd Socjologii Jakościowej
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Wizualna Teoria Ugruntowana. Nauczanie teorii ugruntowanej przy pomocy obrazów i analizy wizualnej.
VISUAL GROUNDED THEORY. TEACHING GROUNDED THEORY BY IMAGES AND VISUAL ANALYSIS.
Autorzy:
Konecki, Krzysztof T.
Powiązania:
https://bibliotekanauki.pl/articles/1373885.pdf
Data publikacji:
2010
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
HOMELESSNESS
PHOTOGRAPHY
QUALITATIVE DATA ANALYSIS
QUALITATIVE SOCIOLOGY
TEACHING QUALITATIVE METHODS
VISUAL GROUNDED THEORY
VISUAL PROCESSES
VISUAL SOCIOLOGY
Opis:
The paper is based on personal 20-year experience of teaching qualitative methods and methodology of grounded theory. In the following paper I would like to show the usefulness of visual analysis in teaching methodology of grounded theory. A very important tool is sequencing of pictures which gives a comparative insight into empirical data and teaches the comparative method. Students can learn how to compare and find patterns in empirical instances which have visual character. Some of the sequences show stages of action and the sequence which is a linear representation of activity. In other case, the sequences of pictures given to students are not planned. They are almost accidentally created and force students to find patterns by means of the comparative analysis. We should always know what was happening before a picture was taken as well as afterwards, it is similar to sequences analysis in textual data (Silverman, 2007: 61 -84, 146). Students are also encouraged to saturate categories using data from photos. This helps them to proceed with the research from empirical incidents to conceptually elaborated properties of categories and finally to the definition of category. They also get familiar with the procedure of saturating category. In this way they learn visual grounded theory, that is using the visual images for generating categories, properties and hypotheses.
Źródło:
Przegląd Socjologii Jakościowej; 2010, 6, 2; 1-35
1733-8069
Pojawia się w:
Przegląd Socjologii Jakościowej
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Teaching Visual Grounded Theory
Autorzy:
Konecki, Krzysztof T.
Powiązania:
https://bibliotekanauki.pl/articles/2138617.pdf
Data publikacji:
2009-12-31
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Visual grounded theory
Homelessness
Photography
Visual sociology
Qualitative data analysis
Visual processes
Teaching qualitative methods
Qualitative sociology
Opis:
The paper is based on personal 20-years experience of teaching methodology of grounded theory and qualitative methods. In the following paper I would like to show the usefulness of visual analysis in teaching methodology of grounded theory. A very important tool is to use pictures and a sequencing of pictures, which give a comparative insight into empirical data and teaches the comparative method that is so important to generate theory (Glaser 1965; Glaser, Strauss, 1967; Glaser 1978). Students can learn how to compare and find patterns in empirical instances, which have visual character. Some of the sequences show stages of action and the sequence that all together is a linear representation of activity. Sequence of pictures helps to build the pattern that is conceptual understanding of the phenomena being studied. In other case, the sequences of pictures given to students are not planned. They are almost accidentally created and force students to find patterns by means of the comparative analysis. We should always know what had happened before a picture was taken as well as afterwards, it is similar to sequences analysis in textual data (Silverman 2007). We should always be aware of the context of analyzed activity. Students are also encouraged to make a theoretical sampling and saturate categories using data from photos and other visual data. This helps them to proceed with the research from empirical incidents to conceptually elaborated properties of categories and finally to the definition of category and formulating the hypotheses. In this way they learn visual grounded theory that is using the visual images for generating categories, properties and hypotheses and also for presenting results of analysis in the final report.
Źródło:
Qualitative Sociology Review; 2009, 5, 3; 64-92
1733-8077
Pojawia się w:
Qualitative Sociology Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Dzialanie obrazu. Na przykladzie przedstawien Natury w malarstwie.
PERFORMANCE OF A PAINTING (ON THE EXAMPLE OF NATURE DEPICTIONS IN WORKS OF JAGA KARKOSZKA.
Autorzy:
Fatyga, Barbara
Powiązania:
https://bibliotekanauki.pl/articles/1373949.pdf
Data publikacji:
2009
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
AESTHETICS
CULTURE
ICONIC MESSAGE
IMAGE
NATURE
PUNCTUM
STUDIUM
VISUAL ANTHROPOLOGY
VISUAL SOCIOLOGY
Opis:
The paper presents selected issues on the methodology of analysis of iconic messages drawing on the examples of paintings of Jaga Karkoszka. The analysis is based on the motive of interrelations between nature and culture. The author's approach is enrooted in late works of the Tartu School (esp. Jurij Lotman and Zara Minc), methods devised by Ervin Panofsky and contemporary ideas existing in aesthetics. Main thesis of the article states that notions applied by Roland Barthes to study photography (punctum and studium) are useful in analysis of other types of images.
Źródło:
Przegląd Socjologii Jakościowej; 2009, 5, 2; 135-158
1733-8069
Pojawia się w:
Przegląd Socjologii Jakościowej
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Koncepcja uwagi wizualnej
Conception of visual attention
Autorzy:
Młodkowski, Jan
Powiązania:
https://bibliotekanauki.pl/articles/2139495.pdf
Data publikacji:
2008
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
attention
visual attention
visual imagery
saccadic eye movements
Perky’s effect
eidetic imagery
Opis:
According to the general theory of attention the selective function creates the perceptive and cognitive fractions. Conversely the controlling function creates behavioural and immanent fractions. Particular connection with visual attention has the perceptive function. It as two types such as an exploratory attention and as a penetrative attention. Former guides the process of focusing areas of retina with an existing image onto the central area ranking them accordingly with their physical properties such as density, contrast, motion, etc. The penetrative attention constantly creates a program of an object’s identification comprised of memory imprints and current spacial relation between the observed object and the observing eye. The cognitive attention supports only processing of imagering. It doesn’t involve oculomotoric activity. The full text of the article explores as well relationships between visual attention and phenomenons of classic psychology: Perky’s effect, eidetic imagery and alternative figures and silhouettes.
Źródło:
Acta Universitatis Lodziensis. Folia Psychologica; 2008, 12; 23-44
2353-4842
Pojawia się w:
Acta Universitatis Lodziensis. Folia Psychologica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Badania wizualne na rozdrozu.
VISUAL RESEARCH AT THE CROSSROADS.
Autorzy:
Grady, John
Powiązania:
https://bibliotekanauki.pl/articles/1373929.pdf
Data publikacji:
2009
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
COMMUNICATING RESEARCH FINDINGS
INTERPRETATION
METHODOLOGY
PHOTO ELICITATION
PHOTOGRAPHY
VIDEO DATA
VISUAL DATA
VISUAL METHODS
Opis:
The author argues that visual methods are at the crossroads. They can remain in a niche or move into the mainstream by also addressing all people using visual materials. In the social sciences, visual methods encompass photography, video, and graphic representations. With respect to the visual, one has to note that all interpretations that are ontologically dependent on photography require more interpretation. 'Looking at' means 'being framed by,' and this means also the picture maker who is also considered to be a viewer. For the social sciences, pictures provide us with personal insights as well as with a personal record of spatial and social relationships. On this basis one may raise questions like 'how pattern variations occur over time?', 'how are social processes organized?', or 'what is the role of emotion in social life?' These are issues, the author continues, to which visual data can contribute. It may be added that methodological discussion should, however, besides the areas of visual data generation, analysis and interpretation also include solutions for the problem of communicating research findings. Some of these questions can be approached via controlled photo-observation, photo-elicitation techniques and imagery provided by the subjects themselves. Finally, the author turns to the question of what remains to be done? Here, he delineates three main areas: (1) evaluating the theoretical and conceptual basis of visual research, (2) creating public databases for the development and testing of theories, (3) defining 'best practices' for visual research.
Źródło:
Przegląd Socjologii Jakościowej; 2009, 5, 2; 82-117
1733-8069
Pojawia się w:
Przegląd Socjologii Jakościowej
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Bridging the Gap: Image, Discourse, and Beyond – Towards a Critical Theory of Visual Representation
Autorzy:
Schmid, Antonia
Powiązania:
https://bibliotekanauki.pl/articles/2108268.pdf
Data publikacji:
2012-08-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Discourse Analysis
Critical Theory
Dialectics
Picture Theory
Picture Analysis
Visual Representation
Visual Politics
Pictorial Turn
Opis:
Pictures and images play a central role in contemporary society. Not only do they mediate meaning in a seemingly universal language (Fromm 1981), but their relevance for the construction of perception and beliefs cannot be underestimated. In global, political and religious discourses, controversies often revolve around images. The influence visuality has on the forming of ideas has already been discussed in the 1930s (Freud 1932). Today, even neurobiologists acknowledge the influential power of mental images (Hüther 2004).  But, despite the well acknowledged impact the Pictorial Turn has had up to date, discourse analyses are typically carried out solely on linguistic material. Nevertheless, even in the Foucauldian sense the term “discourse” relates to epistemes and power not only conveyed by language, but also by pictures and images, in “a mushy mixture of the articulable and the visible” (Deleuze 2006).  Nonetheless, the specific characteristics of pictures and images render analysis ever more difficult. Visual representations are a case sui generis. They cannot be transcribed into language completely. Research on visual artifacts can be put to work as a disclosure of how symbolic orders and the accordant identities are constructed. Something present, a picture or an image, is analyzed with regard to its ideological implications, as studies related to Cultural Studies usually do. Yet, beyond the visible picture, if representation is the making-present of something that’s absent (Pitkin 1967), what respectively who is being made absent by the presence of the visible? The ambiguity of representation as “standing for” versus “depiction of” might at the same time enable a critical approach in the analysis of visual discourse. In this article, I attempt to conceptualize a methodological approach for conducting discourse analyses on visual material. For this purpose, I will introduce a dialectical notion of representativeness as imagery that draws on Gayatri C. Spivak’s critique and Hannah Fenichel Pitkin’s Political Theory of representation, as well as on Siegfried Kracauer’s deliberations on film. Finally, I am going to give an example for putting this approach into research practice.
Źródło:
Qualitative Sociology Review; 2012, 8, 2; 76-89
1733-8077
Pojawia się w:
Qualitative Sociology Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Funkcje zdjęć w wywiadach fotograficznych
Functions of Pictures in Photo-Elicitation Interviews
Autorzy:
Rogowski, Łukasz
Powiązania:
https://bibliotekanauki.pl/articles/622881.pdf
Data publikacji:
2016-11-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
fotografia
wywiad fotograficzny
socjologia wizualna
badania wizualne
photography
photo-elicitation interview
visual sociology
visual research
Opis:
Celem artykułu jest usystematyzowanie wiedzy dotyczącej techniki badawczej wywiadu fotograficznego (photo-elicitation interview) oraz przedstawienie funkcji pełnionych przez zdjęcia w trakcie korzystania z tej techniki. Punktem wyjścia są dylematy terminologiczne oraz założenia teoretyczno-metodologiczne wywiadu fotograficznego, ze szczególnym zwróceniem uwagi na cztery charakterystyczne dla tej techniki cechy/procesy: angażowanie, strukturyzowanie, urefleksyjnianie, wyobrażeniowość. Następnie zaprezentowane zostają możliwe źródła, z których pochodzą zdjęcia wykorzystywane w wywiadach fotograficznych: zastane, wykonane przez badacza, posiadane przez badanych, wykonane przez badanych. Dyskusji poddane zostają również różnice w przebiegu wywiadu w zależności od korzystania ze zdjęć materialnych lub cyfrowych. Te rozważania zostają rozszerzone o doświadczenia autora z projektów badawczych wykorzystujących technikę wywiadu fotograficznego. Wskazane zostają cztery możliwe funkcje pełnione przez zdjęcia w wywiadach: wyjaśnianie, uczulanie, kontekstualizacja, mediowanie.
This article aims to systematize the knowledge on photo-elicitation interview research technique and to present the possible functions of pictures in this technique. Terminology dilemmas, as well as theoretical and methodological assumptions of photo-elicitation interviews are the starting point of the article. Particular attention is paid to four features/processes specific for this research technique: engaging, structuring, reflexivity, imaginary. Then the possible sources of pictures used in photo-elicitation interviews are presented: from secondary sources, made by the researcher, owned by participants, made by participants. Differences in using material and digital pictures in interviews are also discussed. These considerations are extended by the author’s experiences from research projects, which used the photo-elicitation research technique. Four possible functions of pictures in interviews are described: explaining, alerting, contextualization, mediating.
Źródło:
Przegląd Socjologii Jakościowej; 2016, 12, 4; 78-99
1733-8069
Pojawia się w:
Przegląd Socjologii Jakościowej
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Sculpture as a Code – Rhetorical Devices Used by the Sculptor
Autorzy:
Władyka-Łuczak, Zofia
Powiązania:
https://bibliotekanauki.pl/articles/649621.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
visual communication
composition
formal image structure
formal narration
theory of vision and rhetoric
verbal communication
visual
Opis:
The aim of the paper is to compare the formal organization of a visual message with the rhetorical devices used in a verbal message. This analysis is carried out based on the example of the sculpture Dual by Zbigniew Władyka. The creativity found in the rhetorical devices used in the sculpture Dual to trigger and amplify feelings proves that they can be employed even in this form of artistic expression. Creativity in the analysed sculpture is represented by German reunification, reflected in the form of the transformation of two characters into one. The sculpture is meant to inspire, to be an object (res) directing the viewer toward personal reflection, and invoking projections of fear and doubt, but also of confidence and courage. Confidence and courage are represented by a strong figure with a head, firmly standing on its feet. Fear and doubt are represented by a weak figure, carried by the first one. The centripetal composition used in the sculpture suggests merger rather than destruction. The sensory perception of the viewer is controlled by directional tensions, which lead the viewer’s sight along designated linear directions. As described earlier by Witkiewicz, directional tensions and motionless substance correspond to a rhetorical enlarging and diminishing. By interacting with the sculpture, you can experience these devices. Not only visualization is at work here, as in verbal communication, but also physical experience. The presented analysis shows that a sculptural work of art can be analysed in a similar way to verbal communication. Of course, not all verbal devices have their counterparts in visual communication, but the basic content and emotions can be expressed regardless of the code.
Źródło:
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2016, 35, 5
1505-9057
2353-1908
Pojawia się w:
Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Rzeźba jako kod – chwyty retoryczne stosowane przez rzeźbiarza
Sculpture as a Code – Rhetorical Devices Used by the Sculptor
Autorzy:
Władyka-Łuczak, Zofia
Powiązania:
https://bibliotekanauki.pl/articles/967729.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
visual communication
composition
formal image structure
formal narration
theory of vision and rhetoric
verbal communication
visual message
Opis:
The aim of the paper is to compare the formal organization of a visual message with the rhetorical devices used in verbal expression. This analysis is carried out based on the example of the sculpture Dual by Zbigniew Władyka. Creativity found in the rhetorical devices used in the sculpture Dual to trigger and amplify feelings proves that they can be used even in this form of artistic expression. Creativity in the analysed sculpture is represented by the unification of Germany, reflected in the form of the transformation of two characters into one. The sculpture is meant to inspire, to be an object (res) directing the viewer toward personal reflection, and invoking projections of fear and doubt, but also of confidence and courage. Confidence and courage are represented by a strong figure with a head, firmly standing on her feet. Fear and doubt are represented by a weak figure, carried by the first one. The centripetal composition used in the sculpture suggests merger rather than destruction. The sensory perception of the viewer is controlled by directional tensions, which lead the viewer’s sight along designated linear directions. As described earlier by S. Witkiewicz, directional tensions and motionless substance correspond to a rhetorical enlarging and diminishing. By interacting with the sculpture, you can experience these devices. Not only visualization is at work here, as in verbal communication, but also physical experience. The presented analysis shows that a sculptural work of art can be analysed in a similar way to verbal communication. Of course, not all verbal devices have their counterparts in visual communication, but the basic content and emotions can be expressed regardless of the code.
Źródło:
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2015, 28, 2
1505-9057
2353-1908
Pojawia się w:
Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Vision and Violence in Virginia Woolf’s The Waves
Autorzy:
Otto, Peggy D
Powiązania:
https://bibliotekanauki.pl/articles/653565.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Virginia Woolf
The Waves
visual imagery
violence
Opis:
Virginia Woolf describes her artistic goal in The Waves as an attempt to create “an abstract mystical eyeless book.” Yet, in creating her eyeless book, one that eschews a single narrative perspective, Woolf amasses abundant visual details. For each of her six characters, visual images mark significant moments of being. In fact, Woolf emphasizes the characters’ capacity for sight as a vulnerability that allows them to be violated and wounded over and over. This article analyzes connections between visual imagery and themes of violence in the novel to demonstrate how they cohere into an extended metaphor for the ways in which acts of looking can elicit powerful emotions that threaten to fragment individual identity in painful ways. While Woolf’s novel has received critical commentary that focuses on the role of vision in the narrative and critics have also noted how violence in the text supports other themes, the explicit relationship between sight and violence has not yet been fully explored. A close examination of the visual imagery in key scenes of the novel demonstrates how Woolf engages the reader to participate in the characters’ deepening sense of fragmentation as they are repeatedly assaulted by experience, as the eyes themselves become symbols of the twin dynamics of desire and destruction.
Źródło:
Analyses/Rereadings/Theories: A Journal Devoted to Literature, Film and Theatre; 2015, 3, 2
2353-6098
Pojawia się w:
Analyses/Rereadings/Theories: A Journal Devoted to Literature, Film and Theatre
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Constructing memory in urban space: Case of the Bałuty district in Łódź
Konstruowanie pamięci w przestrzeni miejskiej: przypadek dzielnicy Bałuty w Łodzi
Autorzy:
Statucki, Piotr M.
Powiązania:
https://bibliotekanauki.pl/articles/20679228.pdf
Data publikacji:
2023
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
pamięć
Łódź
badania miejskie
socjologia wizualna
wizualna teoria ugruntowana
memory
urban studies
visual sociology
visual grounded theory
Opis:
In my article, I focus on the issue of constructing memory in urban space, taking a selected fragment of Łódź as an example. I discuss the chosen perspectives of researchers dealing with memory and the city; both of these topics have been covered by numerous studies in the social sciences. I conducted my research according to the procedures of visual grounded theory. The result of the analysis is discussed by presenting the main categories of the theory developed and the hypotheses to which the research process led me. I propose to locate the process of constructing memory in urban space between the memoryscape, which consists of all material and symbolic representations related to the past of a given place, and the experience of an individual who, as an active subject, perceives and interprets what is around them and, on this basis, takes certain actions.
W swoim artykule pochylam się nad tematem konstruowania pamięci w przestrzeni miasta, omówionego na przykładzie wybranego fragmentu Łodzi. Omawiam wybrane stanowiska badaczy zajmujących się pamięcią i miastem; oba z tych tematów doczekały się licznych opracowań w naukach społecznych. Własne badanie przeprowadziłem zgodnie z procedurami wizualnej teorii ugruntowanej. Rezultat analizy opisuję, prezentując główne kategorie opracowanej teorii oraz hipotezy, do których doprowadził mnie proces badawczy. Proponuję, by lokować proces konstruowania pamięci w przestrzeni miasta między krajobrazem pamięci, na który składa się ogół symbolicznych reprezentacji związanych z przeszłością danego miejsca oraz doświadczeniem jednostki, która jako czynny podmiot odbiera i interpretuje to, co znajduje się wokół niej oraz na tej podstawie podejmuje określone działania
Źródło:
Acta Universitatis Lodziensis. Folia Sociologica; 2023, 86; 23-42
0208-600X
2353-4850
Pojawia się w:
Acta Universitatis Lodziensis. Folia Sociologica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Niektóre aspekty przetwarzania obrazów wizualnych
Some aspects of visual images processing
Autorzy:
Młodkowski, Jan
Powiązania:
https://bibliotekanauki.pl/articles/2139558.pdf
Data publikacji:
2007
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
pattern recognition
optical picture construction
visual image processing
Opis:
Image is a fundamental concept for the subject being presented. The word “image” has especially multiple meanings. This paper contains some connotations of the notion of image with common knowledge, philosophy, physics, physiology and psychology. As the general conclusion coming from the presented review is the approval of the conception of image as a contemporary mentality paradigm. Philosophers actually tested if the world without the image as a constructional element is possible and how it could look like, and if the image is possible to exist without its object. In the cognitive psychology image processing is interpreted depending on the position regarding the number of existing codes. This paper refers to the author’s opinion that content processing depends on the form, vocabulary and alphabet that are used to express this content. The specificity of visual image processing is characterized by multidimensionality, adaptivity, intermodality and elasticity. These notions are explained in the paper.
Źródło:
Acta Universitatis Lodziensis. Folia Psychologica; 2007, 11; 161-173
2353-4842
Pojawia się w:
Acta Universitatis Lodziensis. Folia Psychologica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Visual Metaphtonymy in Automobile Femvertising
Autorzy:
Chatti, Sami
Powiązania:
https://bibliotekanauki.pl/articles/1368411.pdf
Data publikacji:
2020-12-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
automobile femvertising
women driving
metaphor
metonymy
visual metaphtonymy
Opis:
In a 2017 landmark reform, Saudi authorities decided to lift the ban on women driving in this conservative society. In tribute to women's newly-gained freedom to drive, major automakers turned to Twitter to launch creative femvertising campaigns that vividly articulate the female empowering motto 'driving is feminine'. Building on the eloquence of visual rhetoric, which combines the communicative force of figurative language with the expressive potential of visual imagery, automobile advertisers resorted to visual metaphtonymy to efficiently target prospective female consumers. The selection of this visual compound, which emerges from the intricate interplay between metaphor and metonymy, allows for a dynamic interaction between the highlighting function of metonymy and the mapping role of metaphoric thought to establish informed parallels between femininity and automobility. Analysis of survey data on the likeability, complexity and effectiveness of a representative sample of four digital automobile advertisements asserts the role and value of visual metaphtontonymy in automobile femvertising.
Źródło:
Research in Language; 2020, 18, 4; 421-439
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Etyczne dylematy badań biograficznych z wykorzystaniem fotografii: perspektywa badaczy i badanych
Ethical Dilemmas of Biographical Research Using Photography: The Perspective of Researchers and Informants
Autorzy:
Rogowski, Łukasz
Powiązania:
https://bibliotekanauki.pl/articles/1372698.pdf
Data publikacji:
2019-05-31
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
etyka badawcza
badania wizualne
badania biograficzne
fotografia
wizualne badania biograficzne
research ethics
visual research
biographical research
photography
visual biographical research
Opis:
Artykuł prezentuje podstawowe założenia dotyczące dylematów etycznych w wykorzystujących fotografię badaniach biograficznych. Punktem wyjścia jest wskazanie na tradycję wykorzystania fotografii w badaniach biograficznych oraz wyszczególnienie specyficznych cech kultury wizualnej w kontekście badań biograficznych. Następnie opisane zostają główne dylematy etyczne badań wizualnych – świadoma zgoda oraz procesy anonimizacji. Zostają one skonfrontowane z opartymi na wynikach badań empirycznych dylematami użytkowników fotografii jako medium zachowywania i komunikowania biografii.
The paper presents basic assumptions concerning ethical dilemmas in biographical research using photography. The starting point is the indication of tradition of using photography in biographical research and the specification of features of visual culture in the context of biographical research. Then the main ethical dilemmas of visual research are described – informed consent and anonymisation processes. They are confronted with dilemmas based on empirical research results that arise from the users of photography as a medium for preserving and communicating biography.
Źródło:
Przegląd Socjologii Jakościowej; 2019, 15, 2; 58-74
1733-8069
Pojawia się w:
Przegląd Socjologii Jakościowej
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 65

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