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Wyświetlanie 1-2 z 2
Tytuł:
"Oh yes, I remember it well!" Reflections on Using the Life-Grid in Qualitative Interviews with Couples
Autorzy:
Bell, Andrew J.
Powiązania:
https://bibliotekanauki.pl/articles/2138931.pdf
Data publikacji:
2005-08-15
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
life-grid
retrospective data
qualitative interviewing
recall
couples
reflexivity
Opis:
The life-grid has previously been used as a tool for improving the reliability of retrospective data in epidemiology. Recent research has suggested that the life-grid may also prove a useful tool for qualitative sociological interviewing, by facilitating the asking of difficult questions and acting as an aide memoire. This paper describes a pilot study which examines the influences the life-grid has upon qualitative interviews with married couples. It finds that use of the life-grid limits interviewees’ willingness to revisit topics, tends to create “event-centred”, non-reflexive, data and does not facilitate the asking of difficult questions. This paper does find that the life-grid acts to stimulate recall, but in a limited, factual fashion. It concludes that the life-grid is unlikely to prove an appropriate tool for qualitative researchers in its present form.
Źródło:
Qualitative Sociology Review; 2005, 1, 1; 51-67
1733-8077
Pojawia się w:
Qualitative Sociology Review
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The effectiveness of celebrity endorsements in Polish magazines
Autorzy:
Kowalewska, Kinga
Powiązania:
https://bibliotekanauki.pl/articles/652821.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
advertising
celebrity endorsement
press advertisements
trust and efficiency
advertising recall
Opis:
Due to several cognitive processes, celebrity endorsements are effective in increasing sales. The presence of a famous person in an advertisement can command extra attention which may translate into an increase in sales. The aim of the paper is to show the scale of popularity of endorsement in Polish press advertisements in selected magazines directed at different target groups. The study relies, in part, on qualitative content analysis, and uses a survey to determine the effectiveness of celebrity endorsement as a marketing strategy in building trust around a given brand or product and the credibility of an advertising message among its target audience. The final section of the research presents the recall rates for brands/product and their endorsers. Generally, it has been found that celebrity endorsement as a marketing strategy more popular in Poland than in the USA, and a number of particular criteria have to be met in order for it to be efficient. The data reveal that the names of the endorsing celebrities are more strongly associated with advertised products and brands, than the products or brands with their endorsers’ names.
Źródło:
Annales. Etyka w Życiu Gospodarczym; 2018, 21, 4; 31-44
1899-2226
2353-4869
Pojawia się w:
Annales. Etyka w Życiu Gospodarczym
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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