- Tytuł:
- Press Advertising – Varieties and Sub-Varieties. Methods of Promoting the Press
- Autorzy:
- Mikosz, Joanna
- Powiązania:
- https://bibliotekanauki.pl/articles/649669.pdf
- Data publikacji:
- 2016
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Tematy:
-
press advertising
promotion of the press - Opis:
- In the text entitled “Press advertising – varieties and sub-varieties. Methods of promoting the press”, the author discusses press advertising, which is a fast developing mass-media phenomenon. Modernity has granted press advertising a high quality of print and paper, as well as Infinite possibilities of combining various promotional forms with the press. The author argues that press advertising is one of the best ways in which a company can communicate with the market. Its advantage is, above all, a high frequency of distributing the contents and the possibility of conveying accurate advertising information in vast quantities.
- Źródło:
-
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2016, 35, 5
1505-9057
2353-1908 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Litteraria Polonica
- Dostawca treści:
- Biblioteka Nauki
Artykuł