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Wyświetlanie 1-15 z 61
Tytuł:
Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements
Autorzy:
Oļehnoviča, Ilze
Tretjakova, Jeļena
Liepa, Solveiga
Powiązania:
https://bibliotekanauki.pl/articles/1368380.pdf
Data publikacji:
2020-12-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
animal rights
advertisement
conceptual metaphor
multimodal metaphor
visual metaphor
Opis:
Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of linguistic research programmes. The study of visual metaphor is tightly related to the study of conceptual metaphor as the target message delivered by a picture is derived from a certain source field that is employed for metaphorical representation. Another type of metaphor commonly used in visual representation is a multimodal metaphor. The present research dwells upon the study of metaphor use in animal rights protection advertisements. The hypothesis of the study is that visual metaphors present strong content that can activate emotions and contribute to the marketers’ desire to influence the audience.
Źródło:
Research in Language; 2020, 18, 4; 441-451
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Translating Conceptual Metaphor: The Processes of Managing Interlingual Asymmetry
Autorzy:
Massey, Gary
Ehrensberger-Dow, Maureen
Powiązania:
https://bibliotekanauki.pl/articles/620964.pdf
Data publikacji:
2017
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
conceptual metaphor
metaphor translation
cognitive translatology
translation process research
Opis:
Encountered at all levels of language, conceptual asymmetries between source and target languages present translators with fundamental challenges that require problem awareness, problem identification and problem solving. A case in point is conceptual metaphor in translation. Versions of conceptual metaphor theory have been applied in various productoriented studies of how translators deal with the challenge of metaphor in translation. However, there is potential in combining product-oriented approaches with techniques used to access translators’ cognitive processes, although process-oriented studies on how conceptual metaphor is re-conceptualised or re-mapped in translation are still rare. Building on an exploratory study carried out at our institute, in which findings from translation process data suggest that experience and/or training appears to be a main factor in handling conceptual metaphor, we present some salient features of re-mapping metaphor. Triangulating data from target-text products, keystroke logs and retrospective verbal commentaries collected under very similar conditions in a laboratory setting, we analyse how translators at different levels of experience handle two complex conceptual metaphors. The results appear to suggest that complex metaphor might indeed be culturespecific. They also potentially indicate that re-mapping practices are a function of experience and that re-mapping to a source-language target domain could create more uncertainty than generic-level re-mapping. Both findings hold pedagogical implications, which are discussed together with some methodological issues.
Źródło:
Research in Language; 2017, 15, 2; 173-189
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Семантико-стилистическая характеристика слова тишина в произведениях Михаила Пришвина (на материале книги «Зеленый шум»)
The semantic and stylistic characteristics of the word ‘silence’ in the literary works by Mikhail Prishvin (on the material of the book “The Green Noise”)
Autorzy:
Попов (Popov), Константин (Konstantin)
Powiązania:
https://bibliotekanauki.pl/articles/967836.pdf
Data publikacji:
2012
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
semantics
stylistics
metaphor
silence
Opis:
The present paper considers the word ‘silence’ (‘тишина’), which is perceived as one of the words that in artistic language of Prishvin have expressive value, despite their lack of a referent. For that reason the word ‘silence’ can be described as metaphorical and polyfunctional and it always plays a significant ideological and artistic role. The author of the paper discusses different ways in which the lexem in question functions in collocations, taking into consideration its associative as well as connotative potentiality.
Źródło:
Acta Universitatis Lodziensis. Folia Linguistica Rossica; 2012, 08; 72-76
1731-8025
2353-9623
Pojawia się w:
Acta Universitatis Lodziensis. Folia Linguistica Rossica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Metaphorical Representation of the European Union in Political Cartoons in English and Latvian
Autorzy:
Liepa, Solveiga
Šaudiņa, Vilma
Oļehnovičs, Dmitrijs
Powiązania:
https://bibliotekanauki.pl/articles/2129712.pdf
Data publikacji:
2021-12-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
metaphor
multimodality
political cartoon
Opis:
The study is carried out in the framework of Conceptual Metaphor Theory, but since it considers political cartoons that, apart from linguistic, involve also other modes, the findings of theoreticians researching visual and multimodal metaphors are applied. The purpose of the present study is to identify and analyse the visual and multimodal metaphors encountered in cartoons focusing on the European Union matters and to find out if political events are presented in cartoons in English and Latvian on the basis of the same conceptual metaphors.
Źródło:
Research in Language; 2021, 19, 4; 389-400
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Metaphors and Legal Language: a Few Comments on Ordinary, Specialised and Legal Meaning
Autorzy:
Wojtczak, Sylwia
Witczak-Plisiecka, Iwona
Powiązania:
https://bibliotekanauki.pl/articles/1026698.pdf
Data publikacji:
2019-09-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
legal language
metaphor
law
LSP
Opis:
The present text offers a few comments on the metaphorical dimension of legal language and the nature of legal language as such. The authors discuss selected metaphors in the context of the Polish legislation with the aim to show how the metaphorical dimension of language can be used and abused. It is also demonstrated that the metaphorical dimension of language can cross-cut the interface between language and law on different levels. There are metaphors in legal texts that can be deliberately used to emphasise or cover selected aspects of meaning, and others that can just happen to act irrespective of any premeditated action on the part of the legislator. Finally, in a wider perspective, it is shown that the relation between ordinary language and the language of the law, i.e. ordinary meaning and legal meaning, may itself be seen as a relation between two domains within which metaphorical mapping takes place. It is claimed that the divide between the realm of law and the “real world” goes beyond a trivial division relative to expertise in the law and expertise in legal discourse, but can be better understood as the division between the legal community and the non-legal community including the academia where linguists reside.
Źródło:
Research in Language; 2019, 17, 3; 273-295
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Paula Meehan’s<i>Cell</i>: The Imprisoned Dialogue of Female Discourses
Autorzy:
Poloczek, Katarzyna
Powiązania:
https://bibliotekanauki.pl/articles/620931.pdf
Data publikacji:
2014-12-01
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
discourse
feminism
metaphor
Irish studies
Opis:
The paper discusses Paula Mehan’s play Cell with focus on the female discourses present in the context of this literary work and the multifold metaphorisation that both the title of the work and the contents invite. The discourses are analysed against the relevant social background and critical literature. The focal types of discourses under discussion involve imagery from maternal and familiar discourse, the “biological” discourse related to hygiene, the sexual discourse, the mock feminist discourse, the discourse of the military and the propaganda of the common good, and the discourse related to the animal world.
Źródło:
Research in Language; 2014, 12, 4; 401-421
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Zwischen Pragmatik und Kognition – Überlegungen zur automatisierten (Re)produktion von konzeptuellen Metaphern
Between pragmatics and cognition – considerations for automated (re)production of conceptual metaphor
Autorzy:
Sakowski, Krzysztof
Powiązania:
https://bibliotekanauki.pl/articles/967385.pdf
Data publikacji:
2013
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Conceptual metaphor
cognitivism
communication row
Opis:
The aim of the article is to discover common spaces for cognitive linguistics theories and pragmatics. The starting point for this consideration is the theory of communication series and the counter point enabling the idea of intersubjectivity. Additionally we will try to exemplify our hypothesis on the basis of a transcript of a discussion sample.
Źródło:
Acta Universitatis Lodziensis. Folia Germanica; 2013, 09; 119-129
2449-6820
Pojawia się w:
Acta Universitatis Lodziensis. Folia Germanica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Метафорические эвфемизмы деликатной темы в русском, польском и английском языках
Metaphorical euphemisms of a delicate theme in Russian, Polish and English
Autorzy:
Кудлиньска (Kudlińska), Халина (Halina)
Никитина (Nikitina), Ирина (Irina)
Иванян (Ivanyan), Елена (Еlena)
Powiązania:
https://bibliotekanauki.pl/articles/967871.pdf
Data publikacji:
2012
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
metaphor
euphemism
lexicology
contrastive linguistics
Opis:
Metaphors as a type of euphemism formation in thematic group of Russian Polish and English toilet euphemisms are considered. Different types of metaphorical euphemisms are investigated. The analysis demonstrates common devices in euphemism formation and common conceptual and linguistic aspects of euphemisation in Russian, Polish and English. Common devices and large number of interlingual euphemisms in the languages may justify the universal character of the cognitive basis of the nominative language area.
Źródło:
Acta Universitatis Lodziensis. Folia Linguistica Rossica; 2012, 08; 50-63
1731-8025
2353-9623
Pojawia się w:
Acta Universitatis Lodziensis. Folia Linguistica Rossica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
А был ли мальчик? (из комментариев к V главе „Евгения Онегина”)
And Was There a Boy? (A Comment on Chapter Five of “Eugene Onegin”)
Autorzy:
Кунарев, Андрей
Powiązania:
https://bibliotekanauki.pl/articles/968766.pdf
Data publikacji:
2014
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
metaphor
subtext
transformation
draft
Arzamas
Opis:
The article reveals an Arzamas-Society subtext of one of Pushkin’s most famous stanzas (“Eugene Onegin”). The source of the lines about a boy with a sledge was ‘Nikolasha’s praise of winter pleasures’ (1783) by Alexandr Shishkov. Shishkov and his ‘children’s poem’ became one of favourite objects of mocks for the Arzamas literary society. “Zhuchka” is a unique word in Pushkin’s vocabulary, but it is a quote neither from a child’s language (cf. Lotman), nor from folk or country discourse (cf. Kasharnova, Stroganov): the lexeme appears in the dictionary of the Russian Academy without any stylistic label. “Zhuchok”, however, was Vasily Zhukovsky’s nickname, known to a narrow circle of his closest friends. Thus, the author of the paper suggests that it was the permanent Secretary of Arzamas who was placed in Shishkov’s sledge. This would make the lines in question a prime example of ‘Arzamas nonsense’.
Źródło:
Acta Universitatis Lodziensis. Folia Litteraria Rossica; 2014, 07; 27-46
1427-9681
2353-4834
Pojawia się w:
Acta Universitatis Lodziensis. Folia Litteraria Rossica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
„Życie na poczekaniu” Wisławy Szymborskiej w rosyjskim tłumaczeniu (o międzykulturowej roli przekładu)
„Życie na poczekaniu” by Wisława Szymborska in its translation into Russian (on the intercultural role of translation)
Autorzy:
Rycielska, Beata
Powiązania:
https://bibliotekanauki.pl/articles/665350.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
kultura społeczna
przekład
metafora pojęciowa
metafora obrazowa
social culture
translation
conceptual metaphor
metaphor imaging
Opis:
Translation-wise, the article draws attention to what may connect different but related cultures. It refers to the basic assumptions of cognitive grammar of Ronald W. Langacker and the idea of the conceptual metaphor of George Lakoff and Mark Johnson, which have been applied in the theory and practice of translation by Elżbieta Tabakowska. Tertium comparationis of the comparison of translation series with the title poem of Wisława Szymborska is constituted by the metaphor of life. The said comparison reveals the unification of conceptualization of this abstract and universal category. The translation, thus, brings closer to the target culture a fragment of the array of notions applied by the Nobel laureate reflected in the original.
Na przykładzie przekładu artykuł zwraca uwagę na to, co może łączyć różne, lecz pokrewne kultury. Odwołuje się do podstawowych założeń gramatyki kognitywnej Ronalda W. Langackera oraz koncepcji metafory pojęciowej George’a Lakoffa i Marka Johnsona, które w teorii i praktyce przekładu zastosowała Elżbieta Tabakowska. Tertium comparationis porównania serii przekładowej z tytułowym wierszem Wisławy Szymborskiej stanowi metafora życia. Porównanie odkrywa wspólnotę konceptualizacji tej abstrakcyjnej i uniwersalnej kategorii. Przekład przybliża swej kulturze odzwierciedlony w oryginale fragment świata pojęć Noblistki.
Źródło:
Acta Universitatis Lodziensis. Folia Linguistica Rossica; 2016, 12; 111-125
1731-8025
2353-9623
Pojawia się w:
Acta Universitatis Lodziensis. Folia Linguistica Rossica
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Cognitive Metaphors of the Mind in the Canterbury Tales
Autorzy:
Wawrzyniak, Agnieszka
Powiązania:
https://bibliotekanauki.pl/articles/620544.pdf
Data publikacji:
2014-03-01
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
metaphor
metonymy
associations
culture-specific
universal
Opis:
The paper presents an analysis of a number of cognitive metaphors pertaining to the concept of mind (e.g. sanity and insanity), heart, and fire. The study has been based on the text of Canterbury Tales by Geoffrey Chaucer. The paper contains a short theoretical introduction and a discussion of different linguistic and psychological approaches to issues related to figurative and literal, conventional language use. The analytical part focuses on the detailed contextual study of the cognitive metaphorical concepts. It is argued that many apparently similar concepts can evoke semantically conflicting metaphors, while concepts that appear to be mutually exclusive can sometimes evoke common associations and thereby similar metaphors.
Źródło:
Research in Language; 2014, 12, 1; 49-60
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Colorative Challenges in English Economic Terminology
Autorzy:
Rosyanova, Tatiana S.
Powiązania:
https://bibliotekanauki.pl/articles/1368408.pdf
Data publikacji:
2020-09-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
English economic terminology
multi-compound terms
metaphor
Opis:
The paper focuses on multicompound English economic terms with colorative components that constitute a large lexis group, creating constant challenges for translators of economic literature. The introductory part briefly outlines the cognitive aspects of terminology research and discusses advantages of descriptive approach toward economic terminology. Then, it is demonstrated that terminology displays emotive and expressive content by means of connotations as well as such tools as colour-related metaphors. The general trend within this terminological group is the diversity of metaphorical associations that influenced term-formation and the diversity of translating keys that can give the right semantic insight to the translator. Finally, colorative term compounds in economic terminology are regarded as a challenge posed in the context of translation.
Źródło:
Research in Language; 2020, 18, 3; 343-357
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
A Note on Iconicity and Motivation of Expression
Autorzy:
Pawelec, Andrzej
Powiązania:
https://bibliotekanauki.pl/articles/620681.pdf
Data publikacji:
2007-01-01
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Peirce
icons
iconicity
motivation in language
metaphor
Opis:
While iconic effects can be detected at all levels of linguistic analysis, according to the standard position they have little, if any, relevance for the system of language. I would like to show that iconicity seems marginal only in static approaches. Motivation of form is central whenever a new way of expressing things is looked for. Once we see that language is about finding new means of expression, the obvious question to ask is what makes these means suitable: why they are accepted as satisfactory ‘vehicles’ of meaning. From this point of view, the issue of iconicity - correspondence of form and meaning - turns out to be an instance of a more general phenomenon: adequacy of symbols for novel tasks. The interactive theory of metaphor will be presented to substantiate the claim that conventional forms and meanings can be viewed as a reservoir of motives for expressive purposes.
Źródło:
Research in Language; 2007, 5; 205-212
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Time Metaphorization: Duality of Time as a Pursuer vis-à-vis Object of Pursuit
Autorzy:
Waliński, Jacek T.
Powiązania:
https://bibliotekanauki.pl/articles/2028574.pdf
Data publikacji:
2021-03-30
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
time
motion
conceptual metaphor
cognitive corpus-based linguistics
Opis:
This paper discusses the duality of metaphorical conceptualizations of time focusing in particular on time as a pursuerand time as an object of pursuit metaphors, which are based the Figure–Ground reversal of each other. Using examples taken from the British National Corpus, it argues that these metaphorical conceptualizations of time are inconsistent with each other. This inconsistency resembles the discrepancy between the moving time and moving observer metaphors, which are, in strict terms, also inconsistent with each other. Looking at such contrasts between metaphorical representations of time from a broader perspective suggests that the concept of time arises from different, both physical and socio-cultural, dimensions of human experience.
Źródło:
Research in Language; 2021, 19, 1; 33-46
1731-7533
Pojawia się w:
Research in Language
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Three Layers of Metaphors in Ross Macdonald’s "Black Money"
Autorzy:
Zdunkiewicz, Lech
Powiązania:
https://bibliotekanauki.pl/articles/641421.pdf
Data publikacji:
2019
Wydawca:
Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:
Ross Macdonald
Lew Archer
metaphor
blending
hardboiled fiction
Opis:
 In his early career, Kenneth Millar, better known as Ross Macdonald, emulated the style of Dashiell Hammett and Raymond Chandler. By the 1960s he had established himself as a distinct voice in the hardboiled genre. In his Lew Archer series, he conveys the complexity of his characters and settings primarily by the use of metaphors. In his 1966 novel Black Money the device performs three functions. In the case of minor characters, the author uses metaphors to comment on Californian society. Concurrently, metaphors describing major characters allow him to develop their dramatic arcs, whereas the recurring elements of the leitmotif serve to demonstrate the narrating detective’s growing concerns with the ongoing investigation. Arguably, it was Macdonald’s use of metaphors that helped define his unique voice.
Źródło:
Text Matters: A Journal of Literature, Theory and Culture; 2019, 9; 259-270
2083-2931
2084-574X
Pojawia się w:
Text Matters: A Journal of Literature, Theory and Culture
Dostawca treści:
Biblioteka Nauki
Artykuł
Wyświetlanie 1-15 z 61

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