- Tytuł:
-
Marketing a technologia: szanse i zagrożenia
Marketing and Technology - Opportunities and Threats - Autorzy:
-
Bednarska-Olejniczak, Dorota
Woźniczka, Jarosław
Wrona, Sylwia - Powiązania:
- https://bibliotekanauki.pl/articles/907291.pdf
- Data publikacji:
- 2004
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Opis:
- Technology has enormous impact on marketing management today. It influences shape of every marketing-mix, is a cornerstone of business strategy and serves as a competitive tool. It's engaged in all modern marketing concepts, as relationship marketing (CRM), direct marketing (e-commerce) or quality management (TQM). But it can't be said only about positive connections between technology and marketing. Technology can be a cause of serious problems for both customers and companies. The authors present the most important opportunities and threats which emerge in multiple areas of technology and marketing encounters. They support them with numerous examples of companies and market events.
- Źródło:
-
Acta Universitatis Lodziensis. Folia Oeconomica; 2004, 179/1
0208-6018
2353-7663 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Oeconomica
- Dostawca treści:
- Biblioteka Nauki
Artykuł