- Tytuł:
-
Koncepcja zarządzania wiedzą a przepływy informacji marketingowej w firmie
Concept of Knowledge Management and Marketing Information Flows in an Interprise - Autorzy:
- Kowalik, Izabela
- Powiązania:
- https://bibliotekanauki.pl/articles/907162.pdf
- Data publikacji:
- 2004
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Opis:
- The article discusses a concept of knowledge management in marketing and concentri on common areas between the fields of knowledge management (KM) and marketing information systems (SIM). According to the findings of the study conducted within the Polish cosmetics industry, SIM are present in Polish enterprises, but they represent different hi of development. The differences in their structure and functioning are especially vivid wk comparing foreign-owned companies with smaller firms of Polish origin. Therefore, based also on recent literature and developments in the field of KM and SIM, the author finally proposes a simplified approach to managing marketing knowledge and information flows by the smaller companies.
- Źródło:
-
Acta Universitatis Lodziensis. Folia Oeconomica; 2004, 179/1
0208-6018
2353-7663 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Oeconomica
- Dostawca treści:
- Biblioteka Nauki
Artykuł