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    Wyświetlanie 1-3 z 3
    Tytuł:
    Digital Games as a Cultural Phenomenon: A Brief History and Current State
    Autorzy:
    Rokošný, Ivan
    Powiązania:
    https://bibliotekanauki.pl/articles/485133.pdf
    Data publikacji:
    2018
    Wydawca:
    Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
    Tematy:
    arcade games
    digital games
    game industry
    history
    portable consoles
    Opis:
    Digital games are one of the biggest cultural phenomenon of our time. From the first primitive devices, throught milestones of age, which inherited cultural status, to the newest technology – every part has its own meaning and proves that humans are playful creatures. But in digital games lies much greater potential, which can be used outside of the gaming industry, because games have an irredeemable place in the majority of the population. In current times we can even talk about gaming society and the author of this overview study sees his goal to process the historical development of digital games, analyse its current state and therefore this study could serve as the theoretical framework for further exploration, such as the future development of this area.
    Źródło:
    Acta Ludologica; 2018, 1, 2; 48-61
    2585-8599
    Pojawia się w:
    Acta Ludologica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    To Brand or Not to Brand: The Perception of Brand Image in the Digital Games Industry
    Autorzy:
    Jukić, Dinko
    Powiązania:
    https://bibliotekanauki.pl/articles/2084168.pdf
    Data publikacji:
    2021
    Wydawca:
    Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
    Tematy:
    brand
    culture
    digital game
    image
    in-game marketing
    Opis:
    The paper presents, discusses and analyses the role of building brand image in digital games. The purpose of this paper is to analyse and discuss in-game marketing in cultural spheres from the aspect of brand image. The aim is to explore, identify and present the relationship between brand image, consumer self-image and digital games as a brand. The contribution of this study is manifested in an interdisciplinary approach to work through marketing, psychology, sociology, and media theory. Consumers project their desires through digital games, and the brand’s entry into the digital game itself enhances the gaming experience and reality of the digital game. It was concluded that consumers want a realistic experience while playing digital games and they want to see famous brands within the game as this enhances their experience and projects the reality of the digital world. The core of brand image is consumers’ perception. In recent years, the digital game industry dominates this segment of the global entertainment economy. The paper analyses in-game marketing from the aspect of branding and sociology of culture. It is based on J. N. Kapferer’s theory of brand building and Huzinga’s theory of game. The article explores the meaning of the phenomenon of brand image and identity in virtual reality. The emphasis in this paper is put on the influence of brand image and digital game as a model of popular culture. This article adopts an integrated knowledge inquiry approach through thematic analysis to explain the concept of brand image. From the consumer’s point of view, the brand represents a symbol built on impressions, associations, metaphors and archetypes in the digital gaming industry. Brand loyalty is a key factor in building brand equity. The problem of brand loyalty appears as a reflection of brand symbol and its image. However, the oxymoron of in-game marketing starts from the hypothesis that consumers want to see brands in virtual reality.
    Źródło:
    Acta Ludologica; 2020, 3, 2; 22-35
    2585-8599
    Pojawia się w:
    Acta Ludologica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Pokémon TCG Live: A Game without Monetization and Its Place in the Gaming Industry
    Autorzy:
    Macák, Miroslav
    Powiązania:
    https://bibliotekanauki.pl/articles/41316920.pdf
    Data publikacji:
    2024
    Wydawca:
    Univerzita sv. Cyrila a Metoda. Fakulta masmediálnej komunikácie
    Tematy:
    free-to-play
    media mix
    monetization
    Pokémon
    Pokémon TCG Live
    trading card games
    Opis:
    Over recent decades, digital games have been trying to find new ways to monetize their player base. The games have evolved from purely premium titles sold as a product, to repeatedly monetized free-to-play games as a service that allow players to spend limitless amount on various microtransactions. However, there are still some oddities present on the gaming market. The case study analyses the digital game Pokémon TCG Live, which does not have any form of direct monetization. The study points out how it corresponds to both the overarching Pokémon franchise, as well as the digital games industry. Its main goal is to identify its core mechanics that are traditionally connected with monetization practices, and find its position on the market in relation to other digital trading card games. Another point of interest for our study is the high level of interconnection between the printed and digital versions of the Pokémon Trading Card Game and how it impacts the online client.
    Źródło:
    Acta Ludologica; 2024, 7, 1; 74-85
    2585-8599
    Pojawia się w:
    Acta Ludologica
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-3 z 3

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