- Tytuł:
- Challenges for service providers under the transformation multi-channeling into omnichanneling
- Autorzy:
-
Lipowski, M.
Bondos, I. - Powiązania:
- https://bibliotekanauki.pl/articles/95013.pdf
- Data publikacji:
- 2016
- Wydawca:
- Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
- Tematy:
-
multichannel
cross-channel
omni-channel
channel distribution
service
obsługa klienta
klient
konsument
usługi
kanał dystrybucji - Opis:
- In terms of changing service delivery in multi-channel systems and the development of new communication/sales channels the key element of customer service becomes the ability to manage and seek synergies in using multiple service points. The aim of the article is to present the challenges must confront service providers in terms of significant changes in the distribution of services. The highest currently identified symptom of these changes is the omnichanneling strategy. The authors pointed out two major interrelated factors shaping challenges for service providers - big data and proliferation channels. The main part of the article is a list of actual challenges for service providers under transformation services distribution strategy towards omnichanneling.
- Źródło:
-
Information Systems in Management; 2016, 5, 4; 520-529
2084-5537
2544-1728 - Pojawia się w:
- Information Systems in Management
- Dostawca treści:
- Biblioteka Nauki
Artykuł