- Tytuł:
- Decision making support system for managing advertisers by ad fraud detection
- Autorzy:
-
Gabryel, Marcin
Scherer, Magdalena M.
Sułkowski, Łukasz
Damaševičius, Robertas - Powiązania:
- https://bibliotekanauki.pl/articles/2031082.pdf
- Data publikacji:
- 2021
- Wydawca:
- Społeczna Akademia Nauk w Łodzi. Polskie Towarzystwo Sieci Neuronowych
- Tematy:
-
lead management
feedforward neural networks
embedding
online marketing - Opis:
- Efficient lead management allows substantially enhancing online channel marketing programs. In the paper, we classify website traffic into human- and bot-origin ones. We use feedforward neural networks with embedding layers. Moreover, we use one-hot encoding for categorical data. The data of mouse clicks come from seven large retail stores and the data of lead classification from three financial institutions. The data are collected by a JavaScript code embedded into HTML pages. The three proposed models achieved relatively high accuracy in detecting artificially generated traffic.
- Źródło:
-
Journal of Artificial Intelligence and Soft Computing Research; 2021, 11, 4; 331--339
2083-2567
2449-6499 - Pojawia się w:
- Journal of Artificial Intelligence and Soft Computing Research
- Dostawca treści:
- Biblioteka Nauki
Artykuł