Temat: social media management - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: Determinants of the engagement of customers in social media
Autorzy:: Lupa-Wójcik, Iwona
Powiązania:: https://bibliotekanauki.pl/articles/1070841.pdf
Data publikacji:: 2019
Wydawca:: Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:: customer engagement
customer relationship management
social media
social media communication
social media marketing
Opis:: The article moves the problem of building customer engagement in social media. Attention is drawn to the fact that in the activities of companies in social media, it's not about building the largest community around them, but above all about making it involved. The aim of the research was to present determinants influencing fans' engagement on the example of analysis of Facebook profiles of the best interactive agencies & PR in Poland. As the main hypothesis, it was assumed that the size of Facebook profile determined by the number of fans does not affect the fans' engagement.
Źródło:: World Scientific News; 2019, 123; 29-44
2392-2192
Pojawia się w:: World Scientific News
Dostawca treści:: Biblioteka Nauki

Artykuł

Zmień widok

na półce

Skocz do pozycji: 2.

Tytuł:: Art of Impression Management on Social Media
Autorzy:: Tashmin, Nushrat
Powiązania:: https://bibliotekanauki.pl/articles/1192707.pdf
Data publikacji:: 2016
Wydawca:: Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
Tematy:: Communication
Impression Management
Interaction
Self; Identity
Social Media
Opis:: Impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction. The paper deals with the art of impression management on social media particularly on Facebook regarding the Erving Goffman’s conceptual framework. Before the cyber space there was face to face interaction (ritual based interaction). The ritual based interaction has changed now -a -days through cyber space. Electronic communication has established a new range of frames of interaction with a developing etiquette. Although apparently more limited and less rich than interactions in which participants are physically present, it also provide new problems and new opportunities in the presentation of self. It is evident that communication via social media will become more and more human communication to the extent that there is more to it than just efficiently passing information to each other. Much of Goffman’s interest is in his analysis of the depth and richness of everyday interaction. This depth and richness is perhaps not apparent in internet interaction but the problem of establishing and maintaining acceptable self remains, and there is a range of expressive resources available for this end.
Źródło:: World Scientific News; 2016, 30; 89-102
2392-2192
Pojawia się w:: World Scientific News
Dostawca treści:: Biblioteka Nauki

Artykuł

Zmień widok

na półce

Informacja

Wyszukujesz frazę "social media management" wg kryterium: Temat

Źródło danych

Dostawca treści

Kolekcja

Rok wydania

Wydawca

Temat

Autor

Typ dokumentu

Język