- Tytuł:
- The corporate image of an employer as a tool to create the business reputation of the company
- Autorzy:
- Zelga, Kamila
- Powiązania:
- https://bibliotekanauki.pl/articles/1179498.pdf
- Data publikacji:
- 2017
- Wydawca:
- Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
- Tematy:
-
business
employee
employer
employer branding
image building
image of the employer
labor market - Opis:
- An effective functioning of the company forces the definition and implementation of the corporate image policy, which focuses on attracting and retaining valuable employees that determine the success of every business. The given employer branding creates an important and conscious tool for establishing the organization as an attractive workplace for current employees.
- Źródło:
-
World Scientific News; 2017, 78; 307-312
2392-2192 - Pojawia się w:
- World Scientific News
- Dostawca treści:
- Biblioteka Nauki
Artykuł