- Tytuł:
- The influence of the trends in consumers’ food behavior contributing to the formulation of marketing strategies for food companies
- Autorzy:
- Hanus, Gabriela
- Powiązania:
- https://bibliotekanauki.pl/articles/1161453.pdf
- Data publikacji:
- 2018
- Wydawca:
- Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
- Tematy:
-
food behaviour
marketing strategy
new trends in consumers’ food behaviour - Opis:
- The aim of this article is to identify and discuss the most important trends in consumers’ nutritional behaviour that contribute to the formulation of marketing strategies for food companies. The globalization, servicisation, virtualization, ecologisation and rationalization of consumption have been described as selected examples of new trends in consumers’ behaviour. Across the studies covered by this paper it has been found that the creation of new innovative food products and services, the development of regional brands and pro-ecological products which are on line with utility and quality based on safety for health and for the natural environment are some examples of marketing strategies of food companies.
- Źródło:
-
World Scientific News; 2018, 112; 85-95
2392-2192 - Pojawia się w:
- World Scientific News
- Dostawca treści:
- Biblioteka Nauki
Artykuł