- Tytuł:
- Brand Devotion and Customer Purchase Actions: A Study on Fmcg Stock
- Autorzy:
-
Lavuri, Rambabu
Sreeramulu, D. - Powiązania:
- https://bibliotekanauki.pl/articles/1066182.pdf
- Data publikacji:
- 2019
- Wydawca:
- Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
- Tematy:
-
Barnd Trust
Brand Awareness
Brand Devotin
Brand Image
Brand Loyalty
Consumer Delight - Opis:
- The existing research paper explored the impact of brand loyalty and recognition of merchandise, as well as brand consciousness, brand expertise, loyalty, satisfaction, risk aversion to end production and brand image. The scope of assessment was Hyderabad city. The tool used was a questionnaire. The study population was 235 respondents and the results were statistically evaluated. The end result showed that brand loyalty significantly impacted on customer purchase and choice of media for advertisement. In addition, brand knowledge is one of the key factors influencing brand devotion and product purchase.
- Źródło:
-
World Scientific News; 2019, 131; 88-109
2392-2192 - Pojawia się w:
- World Scientific News
- Dostawca treści:
- Biblioteka Nauki
Artykuł