- Tytuł:
- Behavioural consumer preferences in organic products distribution in Małopolska region
- Autorzy:
-
Olech, E.
Kuboń, M.
Sporysz, M.
Doležal, P.
Havliček, M. - Powiązania:
- https://bibliotekanauki.pl/articles/101043.pdf
- Data publikacji:
- 2016
- Wydawca:
- Polska Akademia Nauk. Stowarzyszenie Infrastruktura i Ekologia Terenów Wiejskich PAN
- Tematy:
-
product
preferences
ecology
distribution
consumer - Opis:
- The objective of the paper was to learn about behavioural consumer preferences with regard to organic products distribution on the area of Małopolskie Voivodeship. The research studies covered purposefully selected a 100-person group of respondents. On account of the growing awareness of consumers concerning healthy food, they will even more often reach for organic products. Thus, the process of their distribution should be properly prepared so that the demand for this kind of food is the highest. The investigated respondents use a previously prepared shopping list and carefully read available products while shopping. Majority of them look for loose products. A proper quality of products and form of sale may increase the consumers’ interest and consequently their distribution.
- Źródło:
-
Infrastruktura i Ekologia Terenów Wiejskich; 2016, IV/2; 1473-1482
1732-5587 - Pojawia się w:
- Infrastruktura i Ekologia Terenów Wiejskich
- Dostawca treści:
- Biblioteka Nauki
Artykuł