- Tytuł:
- Optimization of marketing strategy’s selection process in automobile company
- Autorzy:
-
Yurynets, O.
Tomyuk, O. - Powiązania:
- https://bibliotekanauki.pl/articles/411369.pdf
- Data publikacji:
- 2014
- Wydawca:
- Polska Akademia Nauk. Oddział w Lublinie PAN
- Tematy:
-
marketing strategy
automobile companies
innovation potential - Opis:
- The article analyzes existing classifications of marketing strategies of the company. The main criteria for marketing strategy’s selection, used by management in its strategic activities, were defined. Based on research, a simplified classifier of marketing strategies, which will facilitate efficient strategic marketing activities, was developed.
- Źródło:
-
ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes; 2014, 3, 2; 99-103
2084-5715 - Pojawia się w:
- ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes
- Dostawca treści:
- Biblioteka Nauki
Artykuł