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    Wyświetlanie 1-4 z 4
    Tytuł:
    Optimal innovation in press advertisements
    Autorzy:
    Wojtaszek, Adam
    Powiązania:
    https://bibliotekanauki.pl/articles/577113.pdf
    Data publikacji:
    2011
    Wydawca:
    Polska Akademia Nauk. Czytelnia Czasopism PAN
    Tematy:
    advertising slogans
    appreciation
    intelligibility
    Optimal Innovation Hypothesis
    salience
    Opis:
    The discourse of advertising offers an environment conducive to the exploitation of novelty in language. Novelty can be conceptualised as an opposite of salience (Giora, 2003), being also a graded feature. Giora claims that there exists a specific level of novelty, which evokes pleasurable experience in recipients. She proposes Optimal Innovation Hypothesis, which may be implied in the investigation of various types of discourse marked with high originality. The paper reports on two studies. The initial one, described in Wojtaszek (2011), focused on the appreciation of three alternative versions of Polish and British advertising slogans, while the subsequent one is the attempt to find a relationship between the previous findings and the degree of legibility of the investigated texts. In the appreciation task the plain formulations received the lowest scores, followed by the highly innovative slogans, with the optimally innovative formulations ranking highest. In the task where evaluation of clarity was performed, the plain formulations turned out to be the easiest, the optimally innovative slogans were a bit more difficult, and the highly innovative ones the least conspicuous. A number of interesting dependencies were also found, suggesting further developments for the future.
    Źródło:
    Linguistica Silesiana; 2011, 32; 121-132
    0208-4228
    Pojawia się w:
    Linguistica Silesiana
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The Anxiety-Buffering Properties of Cultural and Subcultural Worldviews: Terror Management Processes among Juvenile Delinquents
    Autorzy:
    Baka, Lukasz
    Derbis, Romuald
    Maxfield, Molly
    Powiązania:
    https://bibliotekanauki.pl/articles/430537.pdf
    Data publikacji:
    2012
    Wydawca:
    Polska Akademia Nauk. Czytelnia Czasopism PAN
    Tematy:
    terror management theory
    cultural worldview
    mortality salience
    juvenile delinquents
    Opis:
    Terror management research indicates that people reminded of mortality strongly affirm values and standards consistent with their cultural worldview and distance themselves from values and standards inconsistent with it. However, limited research has addressed how individuals holding beliefs inconsistent with the dominant worldview cope with death-related anxiety. The present article aims to determine which worldview subcultural groups rely on when reminded of mortality: mainstream or subcultural? Juvenile delinquents living in residential reformatories in Poland were invited to participate in a terror management study examining the anxiety-buffering strategies of individuals belonging to a group largely outside mainstream culture. Following reminders of mortality, juvenile delinquents increased support for values consistent with the mainstream cultural worldview and decreased support for values consistent with the subcultural worldview, as compared to control conditions. The present results suggest that when faced with existential threat, the subcultural worldview does not provide an adequate anxiety buffer, leading members of this subcultural group to display increased identification with mainstream cultural values. Additionally, participants’ state anxiety following death reminders was mediated by mainstream cultural worldview defense.
    Źródło:
    Polish Psychological Bulletin; 2012, 43, 1; 1-11
    0079-2993
    Pojawia się w:
    Polish Psychological Bulletin
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Defense strategies against existential fear
    Autorzy:
    Łukaszewski, Wiesław
    Boguszewska, Julia
    Powiązania:
    https://bibliotekanauki.pl/articles/703197.pdf
    Data publikacji:
    2008
    Wydawca:
    Polska Akademia Nauk. Czytelnia Czasopism PAN
    Tematy:
    mortality salience
    self-esteem
    worldview
    social approval
    mood regulation
    Opis:
    This paper analyzes people’s responses to the experience of the strongest existential terror – the fear of death. The first section describes the Terror Management Theory (TMT) and its proposed ways of reducing fear: by boosting one’s self-esteem and by activating a collective system of meanings. However, much of the data discussed further in the paper shows that facts related to the experience of mortality salience are better explained and predicted by the assumption that the regulatory mechanism relies on seeking social approval and on mood regulation. This has been reflected by such surprising behavior as increased interest in one’s appearance, conspicuous consumption, or seeking power in response to confronting the idea of death. However, further studies are needed to resolve existing controversies.
    Źródło:
    Nauka; 2008, 4
    1231-8515
    Pojawia się w:
    Nauka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Brain, mind and modern human identity – dilemmas and solutions
    Autorzy:
    Błaszak, Maciej
    Powiązania:
    https://bibliotekanauki.pl/articles/703008.pdf
    Data publikacji:
    2017
    Wydawca:
    Polska Akademia Nauk. Czytelnia Czasopism PAN
    Tematy:
    predictive mind
    bayesian brain
    salience network
    central executive network
    default mode network
    human cognitive evolution
    Opis:
    Human brain is “the perfect guessing machine” (James V. Stone (2012) Vision and Brain, Cambridge, Mass: The MIT Press, p. 155), trying to interpret sensory data in the light of previous biases or beliefs. Bayesian inference is carried out by three complex networks of the human brain: salience network, central executive network, and default mode network. Their function is analysed both in neurotypical person and Attention Deficit Disorder. Modern human being having predictive brain and overloaded mind must develop social identity, whose evolution went probably through three stages: social selection based on punishment, sexual selection based on reputation, and group selection based on identity.
    Źródło:
    Nauka; 2017, 1
    1231-8515
    Pojawia się w:
    Nauka
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-4 z 4

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