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Wyszukujesz frazę "conceptual metaphor" wg kryterium: Temat


Wyświetlanie 1-3 z 3
Tytuł:
Metaphor as a persuasive tool in business strategy
Autorzy:
Drożdż, Grzegorz
Powiązania:
https://bibliotekanauki.pl/articles/577096.pdf
Data publikacji:
2012
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
conceptual metaphor
business strategy
market
bridging metaphor
Opis:
The article aims to discuss the levels of application, efficiency, as well as potential dangers and methods of avoiding them which can be encountered while applying metaphors in formulating a business strategy. The theory underlying the research is the Conceptual Theory of Metaphor by Lakoff and Johnson (1980) and the analysis was based on an article presenting a new business strategy – the Blue Ocean Strategy devised by Kim and Mauborgne (2005a).
Źródło:
Linguistica Silesiana; 2012, 33; 95-103
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
The biblical metaphors of sin: a cognitive-semantic perspective on the English version of the Bible
Autorzy:
Kuczok, Marcin
Powiązania:
https://bibliotekanauki.pl/articles/2050938.pdf
Data publikacji:
2018
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
sin
conceptual metaphor
Bible
conceptualization
preconceptual image schemas
ontological metaphor
cultural scripts
Opis:
The present paper aims at analyzing the conceptual metaphors for sin identified in the English version of the Bible. The experience of moral evil belongs to basic human experiences and in theological interpretation, its existence is the reason for the salvation brought to people by Christ. However, from the semantic point of view, the concept of sin itself is highly abstract and difficult to defi ne. In order to conceptualize that notion, people frequently employ conceptual metaphors which enable them to refer to the abstract through the use of the concrete. This study is based on the English translation of Scripture published as the New Revised Standard Version, Catholic Edition (2007[1989]). That version of Scripture is a revised edition of the famous King James Bible (1611) and it is widely used among Christians representing various denominations. The identifi ed sin metaphors are based on either sensorimotor or cultural experience. There are conceptualizations of sin that are motivated by preconceptual image schemas, ontological metaphors, and metaphors that combine cultural scripts and image schemas.
Źródło:
Linguistica Silesiana; 2018, 39; 171-186
0208-4228
Pojawia się w:
Linguistica Silesiana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Il Concetto Di Acqua E Alcune Sue Rappresentazioni Linguistiche – Uno Studio Cognitivo
Autorzy:
Malinowska, Maria
Powiązania:
https://bibliotekanauki.pl/articles/2076118.pdf
Data publikacji:
2015
Wydawca:
Polska Akademia Nauk. Czytelnia Czasopism PAN
Tematy:
image schemas: container
surface (contiguity and support) path
embodiment
conceptual metaphor
metaphoric expressions
linguistic representations
Opis:
This paper explores the concept of acqua in Italian on the basis of linguistic data coming from: the Corpus della Repubblica, the Dizionario Treccani, the Dizionario delle collocazioni (Tiberii 2012) and the Dizionario Combinatorio Compatto Italiano (Lo Cascio 2012). First, the following phrases in acqua, sull’acqua and per acqua have been analyzed using image schemas such as: container, surface and path. Second, three conceptual metaphors have been formulated after the analysis of specific metaphoric language in context drawn from the Corpus della Repubblica. The analyzed instances of metaphoric extensions of acqua (source – domain) allow for the understanding of target domains such as: DESTRUCTIVE FORCES, DANGERS and ENEMIES. On the one hand, the research has proven that image schemas structure perceptual experience and consequently the meaning of linguistic expressions such as: in acqua, sull’acqua and per acqua. On the other, it has revealed the importance of conceptual metaphor in shaping the comprehension of the concept of acqua in Italian.
Źródło:
Kwartalnik Neofilologiczny; 2015, 4; 637-648
0023-5911
Pojawia się w:
Kwartalnik Neofilologiczny
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-3 z 3

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