- Tytuł:
- Benchmarking in Omni-Channel Logistics
- Autorzy:
- Kuźmicz, K.A.
- Powiązania:
- https://bibliotekanauki.pl/articles/409286.pdf
- Data publikacji:
- 2015
- Wydawca:
- Politechnika Poznańska. Wydawnictwo Politechniki Poznańskiej
- Tematy:
-
benchmarking
benchmark
omni-channel retail
omni-channel logistics - Opis:
- Benchmarking is a management tool successfully used by public and private sector managers and holding its important position in a management toolbox throughout the years. The essence of benchmarking is learning from others and creative adaptation of good practices. It can involve both quantitative and qualitative comparisons which enable not only to learn about the outcomes of the activity but also about the ways these results had been achieved. In the paper the possibility of applying benchmarking in omni-channel logistics is presented. The rising expectations of customers highlighting the convenience of purchase as one of the most important factors determining purchase, forces retailers to change their business strategies. One of the most important factor creating product value is flexible delivery. Therefore this aspect was chosen as an example field for a proposed reference benchmarking methodology.
- Źródło:
-
Research in Logistics & Production; 2015, 5, 5; 491-501
2083-4942
2083-4950 - Pojawia się w:
- Research in Logistics & Production
- Dostawca treści:
- Biblioteka Nauki
Artykuł